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Best of AdMonsters: Must-Read Ad Tech Articles of 2024

Ad Monsters

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech 59
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9 Ad Tech Leaders React to the DOJ’s Plans for Google

Ad Monsters

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. ” “For Android, a divestiture might slow Googles mobile ad dominance.

Ad Tech 98
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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Picture of the day. “Me,

Video Ads 117
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In With the New: Eight Predictions for Media and Marketing in 2025

VideoWeek

The rise of AI in search listings – Google no longer dominates and SEO is changed forever AI-powered search platforms such as ChatGPT, Perplexity, and Bard are changing the rules of search. Instead of relying on traditional algorithms and paid ads, these systems providenatural, conversational responsestailored to user queries.

Media 52
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What Are Accelerated Mobile Pages (AMP)?

Ad Monsters

It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. billion AMP pages have been created by leading Ad Tech and CMS providers. You can expect better traffic to your site with better SEO.

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Leading With Empathy, Women’s History Month Q&A With Mediavine Co-founder Amber Bracegirdle

Ad Monsters

Stephen Marsi, Matt Richenthal, and Eric Hochberger founded Mediavine as an SEO shop for hire. Creating the ad tech was purposeful because we needed it for our own four sites. He built the script wrapper focusing on SEO since that’s how we have always focused on growing traffic.

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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

Paleo AdTech

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.

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