Comic: Everything Is An Ad Network?
AdExchanger
JULY 11, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Everything Is An Ad Network? appeared first on AdExchanger.
Ad Exchange vs. Ad Network
Playwire
MAY 1, 2023
Key Points Ad exchanges and ad networks are distinct entities that serve different purposes within the advertising space. Ad networks are like the stores in the mall, while ad exchanges are like the mall itself.
Ad Exchange 
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United’s New Ad Network Has Programmatic On Its Flight Plan
AdExchanger
JUNE 19, 2024
overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […] The post United’s New Ad Network Has Programmatic On Its Flight Plan appeared first on AdExchanger. Before takeoff on the 7:50 p.m.
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Expert Roundtable: The Trends That Will Shape Advertising in 2025
Basis
DECEMBER 4, 2024
From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?
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Google’s Ad Network Biz Dips, But Search Brings Home The Bacon
AdExchanger
APRIL 26, 2024
To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […] The post Google’s Ad Network Biz Dips, But Search Brings Home The Bacon appeared first on AdExchanger. That’s around $100 billion apiece.
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Executive Summary | Reality Check: The 2025 Advertising Trends Report
Basis
DECEMBER 4, 2024
Reality Check: The 2025 Advertising Trends Report provides keen perspective on the trends set to shape 2025, exploring the ways advertisers can bridge the disconnect between expectations and reality while maximizing the potential of new innovations to drive impact across their campaigns in the year ahead. billion in 2025.
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Ad Networks vs Ad Exchanges | What makes more money in 2023?
Monetize More
FEBRUARY 16, 2023
Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!
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Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities
Ad Tech Daily
OCTOBER 28, 2024
The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision.
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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization
Monetize More
MARCH 3, 2023
If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.
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Five Reasons Why Ad Networks Just Won’t Die
AdExchanger
JULY 5, 2022
For years now, the digital advertising industry has been talking about the premature death of the ad network, writes Omri Argaman, chief growth officer at Zoomd. The post Five Reasons Why Ad Networks Just Won’t Die appeared first on AdExchanger.
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Beep Beep! Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share
AdExchanger
AUGUST 8, 2022
Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share appeared first on AdExchanger. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars.
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MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards
Exchange Wire
AUGUST 11, 2022
MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. MGID’s contextual intelligence solution allows advertisers to deliver ads [.]. The post MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards appeared first on ExchangeWire.com.
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Best Buy announces in-house ad network Best Buy Ads
Martech
JANUARY 5, 2022
Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising.
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Everything’s An Ad Network, Even Web3; The Myth Of Brand Safety
AdExchanger
FEBRUARY 2, 2025
Coinbase has acquired a blockchain-based advertising and attribution startup. The post Everythings An Ad Network, Even Web3; The Myth Of Brand Safety appeared first on AdExchanger. Plus, is brand safety on social media a myth?
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Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail Media Campaigns Through One Holistic Platform
Ad Tech Daily
MARCH 27, 2023
SALT LAKE CITY — Quotient (NYSE: QUOT), a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute […] The post Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail (..)
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AdMonsters Publisher Forum Evolves Into Sell Side Summit
Ad Monsters
JANUARY 10, 2025
AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry.
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US vs. Google, round 2: Government targets digital ad business
Martech
SEPTEMBER 6, 2024
Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.
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B2B Programmatic Advertising: Complete Guide for 2025
MNTN
FEBRUARY 12, 2025
B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. What Is B2B Programmatic Advertising?
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Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It
AdExchanger
JULY 8, 2024
Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It appeared first on AdExchanger.
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Evercopy AI Turns Everyday Consumers Into Advertisers, Creating Virality For Brands
Ad Tech Daily
OCTOBER 25, 2024
Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads, enabling brands to go viral by authentically engaging niche communities with minimal effort.
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20 Best Mobile Ad Networks for Publishers and App Developers
Brid.tv
DECEMBER 21, 2022
Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.
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How to Scale Your E-commerce Traffic Acquisition with Native Advertising
Single Grain
JULY 9, 2021
The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .
10 Tips for Publishers: How to Increase Your Video Ad Revenue
Brid.tv
MARCH 12, 2025
While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. This not only boosts viewer engagement but also attracts advertisers looking for a variety of ad inventory. No content? No problem.
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Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io Home Services Marketplace From Customer Direct Group Along With Their Brand Direct International Ad Network
Ad Tech Daily
MARCH 20, 2023
NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals, today announced that it has entered into an agreement to acquire the HomeQuote.io CLEARWATER, Fla.
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Digital Marketing Leader, Kliken, Launches First-Of-Its-Kind Ad Network With Lifestyle Targeting
Martech Series
SEPTEMBER 9, 2022
Kliken partners with top e-commerce companies to give small business owners the ability to reach beyond walled-garden ad networks, significantly expanding potential visibility by utilizing the the Open Web. All of our customers have one need in common, growing their sales in a cost effective way.
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In-game advertising: A marketer’s guide
Martech
MARCH 10, 2023
They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. With nearly 3 billion games worldwide, in-game advertising can give brands incredible reach.
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Google adtech antitrust trial: Everything you need to know
Martech
SEPTEMBER 17, 2024
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. However, experts argue that could seriously hurt advertisers as well. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Bottom line. What’s next. Dig deeper.
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Are AI-Powered Junk Sites a Problem for Ad Networks?
Exchange Wire
AUGUST 18, 2023
As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. The post Are AI-Powered Junk Sites a Problem for Ad Networks? Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [.]
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Cybersecurity Firm Polygraph Warns Online Advertisers About Arbitrage Websites
Martech Series
JUNE 3, 2022
Advertisers have a new menace draining their ad budgets, except this time it’s legal, and encouraged by many ad networks. Advertisers pay an ad network like Bing Ads to display their adverts on publisher websites. Arbitrage is very similar to click fraud. It’s a problem.”.
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Ad Network vs. Ad Exchange: What Is The Difference?
Smart-Hub
OCTOBER 3, 2023
In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm.
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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
Monetize More
MARCH 2, 2023
RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Talk about creating an efficient advertising ecosystem!
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Ad Network vs Ad Exchange: What’s the Difference?
MNTN
AUGUST 5, 2024
Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.
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Ad Network vs Ad Exchange: What’s the Difference?
MNTN
AUGUST 5, 2024
Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.
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Mixed reactions from ad ecosystem to Google keeping cookies
Martech
JULY 26, 2024
Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.
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15 Push Notification Ad Networks in 2024 Publishers/Advertisers Can’t Ignore
AdPushup
JUNE 30, 2024
Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.
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Ad Network: What Is It and How Does It Work?
MNTN
AUGUST 5, 2024
Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of. But to tap into these slots, you’ll need to use an ad network. Whether you are brand-new to the concept of ad networks or simply need a push in the right direction, the following guide is for you.
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Ad Network: What Is It and How Does It Work?
MNTN
AUGUST 5, 2024
Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of. But to tap into these slots, you’ll need to use an ad network. Whether you are brand-new to the concept of ad networks or simply need a push in the right direction, the following guide is for you.
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Ad Network Vs Ad Exchange: What are the Key Differences?
AdPushup
DECEMBER 19, 2024
This article will attempt to give you a clearer picture of the components of Ad Network vs Ad Exchange and how they are different from each other.
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Unpacking Misconceptions About Curated Deals
Ad Monsters
NOVEMBER 27, 2024
Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success. Brands and advertisers have been using it for years now. Curation isn’t new. The excitement around curation comes with some adjustments, but also some serious misconceptions.
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Will Sports be Apple’s Beachhead into TV Advertising?
VideoWeek
NOVEMBER 7, 2022
Given the moves of rival subscription streaming services Netflix and Disney+ into advertising, there’s been plenty of speculation that Apple will follow suit with Apple TV+. It will be interesting to see whether sports advertising opens the door to ads across Apple TV+’s content.
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As Roblox expands its advertising network, child safety concerns are on the horizon
Digiday
MAY 21, 2024
Roblox’s burgeoning ad network could drive significant revenue for the platform — but as the company widens its advertising offerings, it will have to tackle the inevitable child safety challenges that come with such an expansion.
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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained
Monetize More
JANUARY 18, 2023
As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.
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Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It
AdExchanger
JULY 8, 2024
Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It appeared first on AdExchanger.
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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem
Martech Series
NOVEMBER 20, 2022
Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.
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