Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Start Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

Video Ads 67

Video Ads A/B Testing Retargeting Conversion Rate 67

Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all video ads are the same. What Are Pre-Roll Ads. Types of Pre-Roll Ads. Learn More.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the ads network you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Lemonads

AUGUST 18, 2020

Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Why is Taboola so extraordinary for advertisers and publishers ? There is so much you can earn with native advertising , so.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Lemonads

AUGUST 5, 2020

This Outbrain review , will not only uncover the potential of its advertising platform with tips, prices, pros, and cons, but it will blow your mind with targeted information for advertisers and publishers ! Whether you are an advertiser or a publisher, we’ve got you covered! What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

Monetize More

FEBRUARY 20, 2023

One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. In this blog post, we’ll explore what parallax ads are, why they’re effective, and how you can start using them on your site. How to serve parallax creatives?

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52

Digital Turbine

JULY 13, 2022

We combine programmatic demand from leading DSPs with direct campaigns from top app developers and global advertisers like Coca-Cola, Disney, and Ford Motor Company. SingleTap monetization will significantly increase conversion rates AND provide earned revenue for telcos with every app install. And that’s just the beginning.

Conversion Rate 98

Conversion Rate Agency Mobile Ads Ad network 98

Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

Lemonads

MARCH 26, 2021

Although they don’t own or manage any platforms, these marketers can help advertisers connect with their audiences and transform users into paying customers. Besides advertisers and affiliate networks, media buyers also have to maintain a good relationship with publishers, which are the platforms where the traffic comes from.

Affiliates 52

Affiliates Media Ad network Conversion 52

Lemonads

SEPTEMBER 3, 2020

Native Advertising Headlines have never been so simple! Going forward to start we advise you to read our article: What is a Native Advertising? If you don't know about Native Ads yet, if you know you can read on, and learn how to build Headlines that click and sell. 1) Best time to post on Instagram Best Time.

Native Advertising 52

Native Advertising Advertising A/B Testing SEO 52

Monetize More

JUNE 29, 2023

AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. In this article, we’ll explore the impact of AI on AdTech marketing and how it’s changing the game for publishers and advertisers alike. In the realm of customization, AI truly shines.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Lemonads

DECEMBER 11, 2020

Amazon advertising is something many are wondering if, to begin with, and if you’re seeking how it works and how to launch your first campaign, you’ve just landed in the right spot! Let’s discover what Amazon advertising truly is and the guideline for a correct advertising campaign! Are Your Products Available?

Advertising 52

Advertising Demand Side Platform Click Through Rate Keyword advertising 52

Monetize More

JUNE 1, 2023

Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? An ad network is a platform that connects advertisers with publishers or app developers.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Monetize More

JANUARY 2, 2023

In-app Advertising : More than a quarter of these apps use some type of in-app advertising. Best In-app ad formats till date: Widely used : Playable Ads. Rating the Best Mobile App Monetization Models: In-App Advertising: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️. Incentivized Advertising: ⭐️ ⭐️ ⭐️. Native Ads: ⭐️ ⭐️ ⭐️.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Karola Karlson

JANUARY 16, 2021

How much does it cost to advertise on Instagram? Quick answer: The average Instagram ads cost CPC is around $0.50 – $1.00. Instagram ads cost can reach up to $3.50 If you’re reading this article, you’re probably a marketer looking to advertise on Instagram. How does the Instagram ad bidding work?

CPC 52

CPC ROI CPM Conversion 52

InMobi

JULY 24, 2013

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. So what are these advertisers doing differently that is making them so successful? Optimal tablet usage generates 3x higher CTRs and conversion rates than smartphones.

Advertising 40

Advertising Rich Media Real Estate Banner 40

Monetize More

JUNE 13, 2023

Understanding the underlying reasons behind the substantial drop in ad rates is crucial for publishers who are seeking to adapt and thrive in an evolving digital advertising landscape. With more inflation comes reduced ad budgets Ad budgets have experienced a drop due to ongoing global economic uncertainty.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

InMobi

NOVEMBER 12, 2014

if integration_mode==”SDK" then maximize_monetization else lower_monetization App developers looking to monetize their apps through ads integrate with either an ad network SDK or an ad network server-to-server API connection. Higher conversion rates driving up monetization. The end-result?

Ad Server 52

Ad Server Conversion Rate Ad network ROI 52

Lemonads

SEPTEMBER 5, 2021

In this article, we will briefly discuss the basics of affiliate marketing and cover additional advertising techniques that work well with this approach. Affiliate marketing is a promotional approach where advertisers work with affiliates to promote products and services.

Affiliates 52

Affiliates Marketing Click Through Rate Conversion 52

Lemonads

SEPTEMBER 25, 2020

Advertisers have many ways of growing their traffic. Push ads are short and clickable messages sent by a website to a base of subscribers. After having a look at the creative part (how the ad should look like -color associations, text, and images) we will consider the technical part: frequency, targeting, and testing.

Pop-Up 52

Pop-Up Clickbait CPC A/B Testing 52

InMobi

MARCH 28, 2019

Advertising is the most popular and often the most lucrative, although in-app purchases, subscriptions and paid installs are common approaches too. Q: What is the Monthly Cost to Advertise and Promote a Mobile App? Also, will the ad stay within the app environment or use deep links to point someone towards a mobile website?

Non-Profit 52

Non-Profit Conversion Rate Mobile Ads CPC 52

Monetize More

MAY 17, 2022

Advertising apps can be a daunting prospect. Increasingly, over the past few years, the answer has been to utilize the playable ad format. . Increasingly, however, non-gaming apps are utilizing playable ads too. What are Playable Ads? They appear in much the same way as other embedded ads, such as video ads or banner ads.

Banner 52

Banner Mobile Ads Conversion Affiliates 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. Is having a specific conversion rate for the ad important?

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

Automatad Inc.

DECEMBER 1, 2023

So, to get you started, this article will directly highlight different types of video ads, best practices, and the importance of using different ad formats. Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

InMobi

MAY 16, 2017

Most people who came to the booth were curious to hear more about InMobi’s User Acquisition and Remarketing solutions for performance advertising and also our solutions for publishers to monetize their app with the suite of InMobi Video Ads. It’s time to think beyond Facebook and Google.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

NewProgrammatic

APRIL 6, 2022

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. It is best to differentiate paid search advertising campaigns.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. What in the World Is Programmatic Ad Buying? How Does Programmatic Ad Buying Work?

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

InMobi

DECEMBER 23, 2013

High-quality users @ scale: App developers using InMobi Analytics to track campaigns across ad networks, are even able to attribute the quality of users to a specific ad network. InMobi Analytics does not just guarantee increased conversion rates. It guarantees the acquisition of best users.

Ad network 52

Ad network Conversion Rate Conversion Advertising 52

Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

Ad network 52

Ad network Demand Side Platform Ad Exchange Impressions 52

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134