Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105

CPC CPM Ad network CPA 105

Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. What followed was a flurry of innovation that left a lasting legacy on the industry.

Media 40

Media Ad Server Ad network CPA 40

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. In the Internet world, we can increasingly come across the concept of ad fraud. What is ad fraud?

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

Lemonads

NOVEMBER 17, 2020

Click spamming, domain spoofing, and other forms of digital fraud have plagued the internet almost since day one, draining a large portion of advertisers’ budgets without producing anything in return. A Quick Overview of Fraud in Advertising Last year, it’s estimated that ad fraud cost advertisers close to $42 billion on a global scale.

Affiliates 52

Affiliates Ad network Conversion CPA 52

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the ads network you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Lemonads

AUGUST 18, 2020

Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Why is Taboola so extraordinary for advertisers and publishers ? There is so much you can earn with native advertising , so.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Lemonads

AUGUST 5, 2020

This Outbrain review , will not only uncover the potential of its advertising platform with tips, prices, pros, and cons, but it will blow your mind with targeted information for advertisers and publishers ! Whether you are an advertiser or a publisher, we’ve got you covered! What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. What followed was a flurry of innovation that left a lasting legacy on the industry.

Media 40

Media Ad Server Ad network CPA 40

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. In the Internet world, we can increasingly come across the concept of ad fraud. What is ad fraud?

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Lemonads

SEPTEMBER 27, 2020

At lemonads, we see ad fraud as one of the biggest threats to the entire digital marketing industry. We understand the importance of creating a safe ecosystem for publishers, advertisers, ad networks , affiliate networks , and other members.

Advertising 52

Advertising Machine Learning GDPR CPL 52

Lemonads

APRIL 29, 2020

This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users. By deploying this technology into their campaigns, advertisers can reach users based on their specific interests.

Affiliates 52

Affiliates CPA CPM CPC 52

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. What does this mean for advertisers? What does this mean for advertisers?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Lemonads

AUGUST 2, 2020

With the above in mind, there are dozens of different digital advertising models you can adopt. Unlike affiliate marketers, media buyers don’t own their platform but focus on purchasing the best placements and running campaigns through different platforms based on what the advertisers need.

Affiliates 52

Affiliates Media Ad network CPA 52

InMobi

APRIL 11, 2019

Highlighting the Current World of Mobile Advertising Pricing Models At first, all advertising on app screens was just based on media. Marketers paid just to show their ad to a set number of users. Now, ad networks are beginning to take a little responsibility for what people are doing once they see an ad.

CPM 52

CPM Marketing CPC CPA 52

Lemonads

FEBRUARY 14, 2021

There is no doubt that the internet has revolutionized the entire advertising industry. From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. How Do Ad Networks Work?

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Key Points An ad network is a technology platform that operates as a middleman to allow a group of advertisers and publishers to buy and sell digital advertising.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Lemonads

OCTOBER 18, 2020

It doesn’t matter if you’re a new or seasoned affiliate , you’re probably heard of push notifications and how profitable this ad format can be. By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success.

Ad network 52

Ad network Affiliates CPC CPA 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work?

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

OCTOBER 31, 2023

Which means the lucrative potential of newsletter advertising is worth exploring. It’s all about the placement and ad format. Companies leveraging Meta’s ad network have consistently reported positive results. X recognized the hurdle and made meaningful changes to its ad platform.

CPA 52

CPA Advertising Audience Ad network 52

Single Grain

JULY 21, 2021

Google also modifies its advertising platform, not to penalize its users but to empower them. Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

JULY 13, 2023

There are several Google Ads bidding strategies to help businesses reach their target audience and drive conversions. To maximize the performance of PPC campaigns, it’s imperative that businesses and marketers understand the different bidding strategies available in the Google Ads network.

CPC 52

CPC CPA CPM Impressions 52

Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? In this article, we will give you some important tips on getting started with programmatic advertising and making money from it.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. Thus, it’s no surprise that brands invest heavily in online advertising to reach targeted customers. Here publishers are paid based on views and not based on clicks or conversions.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

MAY 5, 2023

In each case study, we’ll explore the specific challenges that each brand overcame through a combination of paid advertising and other various channels. By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Lemonads

NOVEMBER 12, 2020

To help you understand and succeed with this type of traffic, we’ve put together a pop-under ads guide that explains this type of traffic and its benefits. Plus, we’ll also cover the best pop ad networks for affiliates of all levels. What Are Pop-Up Ads? Without further ado, let’s get started! How Do Pop-Unders Work?

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Single Grain

JULY 16, 2021

In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration. Once TikTok approves your ads manager account, you will be able to access your dashboard.

CPM 133

CPM Conversion Audience CPC 133

Single Grain

JANUARY 23, 2023

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. Paid advertising is a powerful solution that can deliver up to 200% ROI. The best PPC consultants are reliable, can effectively manage your ad campaigns, easily keep up with PPC advertising updates, and deliver desired results.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad server can be to your great advantage. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Kevel

APRIL 17, 2022

Instead, the best reporting provides value to advertisers by telling a compelling story about human behavior using data. Optimal reporting provides insights an advertiser can use to interpret not just their ad’s performance, but their business performance as a whole. Generating advertiser recommendations. Conversions.

Impressions 52

Impressions CPM Retail Conversion 52

AdvertiseMint

OCTOBER 21, 2023

Analytics tools help businesses understand user behavior, ensuring that marketing efforts target users with the highest lifetime value and conversion rate. Unique strategies, like leveraging Google Universal App Campaigns or creating tailored ad networks, ensure that users are more likely to install your app over others.

CPA 40

CPA A/B Testing Conversion Rate Mobile Ads 40

Single Grain

MAY 18, 2023

This allows them to make data-driven recommendations to optimize your advertising efforts. The Search Term Report in PPC advertising provides insights into the specific search terms that trigger an ad to show, as well as the performance of those search terms, such as click-through rate (CTR), conversion rate, and cost per click (CPC).

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. What Is a Display Ad Network?

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

JUNE 14, 2023

A successful ad campaign starts with a well-planned PPC strategy. But if you’re new to pay-per-click advertising, you may not know where to begin. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. Let’s get started!

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

APRIL 25, 2022

The Benefits of PPC Advertising. pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. The Benefits of PPC Advertising.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MAY 10, 2022

A Google Ads management agency is responsible for handling the strategy, execution and tracking of an advertising campaign within Google’s ad network. Such firms implement proven ad management strategies such as: Conducting keyword research and planning. Reviewing past ad campaigns. 5) Megethos.

Agency 52

Agency A/B Testing Retargeting CPA 52