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After all, these marketing experts already have a platform that they can monetize, so the right adnetwork will help them unlock the full potential of their publishing site. Even if you filter out networks that serve media buyers and other types of affiliates , there are dozens of different options to choose from.
Advertisers set their desired price per 1000 ads served. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions.
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