MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

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Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

MNTN

AUGUST 5, 2024

Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of. But to tap into these slots, you’ll need to use an ad network. Whether you are brand-new to the concept of ad networks or simply need a push in the right direction, the following guide is for you.

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Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of. But to tap into these slots, you’ll need to use an ad network. Whether you are brand-new to the concept of ad networks or simply need a push in the right direction, the following guide is for you.

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Ad network Ad Exchange Ad Space Audience 52

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. What Is a Display Ad Network?

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Ad network CPC CPM CPA 52

Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. While the cost looked high, no real ad dollars were spent. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

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Ad network Ad Exchange Demand Side Platform Impressions 52

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. They connect various advertisers and DSPs.

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Header Bidding Ad Server Ad Exchange Ad network 105

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next step for Lowe’s network, which launched a year ago. Off-site media. Brand engagement.

Retail 98

Retail Media Demand Side Platform Ad network 98

Lemonads

OCTOBER 18, 2020

It doesn’t matter if you’re a new or seasoned affiliate , you’re probably heard of push notifications and how profitable this ad format can be. By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success.

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Ad Tech Daily

MARCH 21, 2023

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0

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Demand Side Platform Ad Tech Marketing Ad network 97

Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. If you’ve grown as a publisher and want to take your ad earnings to the next level, Ad Exchange is the natural progression from Google AdSense.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Do You Even Need a Programmatic Ad Platform?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Martech Series

AUGUST 26, 2022

OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space. This data point takes any type of advertiser offsets or disputes into consideration.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

Ad Monsters

FEBRUARY 14, 2025

SSP curation is being touted as the next big solution for publishers and advertisersbut is it just the old ad network model in a shiny new wrapper? As curated deals bundle premium inventory with lower-tier content, publishers risk losing control while advertisers demand more transparency. Heres whats at stake.

Demand Side Platform 71

Demand Side Platform Ad network Ad Space Advertising 71

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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First-Party Cookies Cookies Impressions Ad Exchange 123

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. So, who’s now involved in getting an ad to appear in an app? Then this guide is for you.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. DPO and SPO fall under the umbrella term ad-path optimization (APO). What Is Demand-Path Optimization (DPO)?

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! With open exchanges or open marketplaces, available ad inventory (i.e.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. What are you trying to accomplish? Do you want to reach a broad audience?

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Demand Side Platform Machine Learning Rich Media Audience 52

Brid.tv

OCTOBER 1, 2024

When I first entered the world of digital publishing, programmatic video advertising (and programmatic advertising in general) seemed like an almost impossible learning curve. Video ads are an invaluable source of revenue for publishers, and programmatic makes the entire process of getting that revenue much simpler.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

InMobi

JANUARY 22, 2021

In programmatic advertising, data is the lifeblood of entire supply chain. As we’ve noted before , without quality data underpinning transactions, digital programmatic advertising would not be nearly as effective. But where does this data come from, and how is it processed?

Ad Tech 52

Ad Tech Demand Side Platform Data Management Platform Ad network 52

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

SODP

MAY 30, 2023

And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. What Is an Ad Exchange? year on year. Here is how the process works: 1.

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Ad Exchange Ad Inventory Ad Space Ad network 64

InMobi

AUGUST 10, 2020

But in the world of ad tech and mobile in-app advertising, the biggest news from WWDC this year related to its ID for Advertisers (IDFA). Specifically, Apple is now requiring every app to gain user permission to collect and use their IDFA for advertising purposes.

Advertising 52

Advertising Demand Side Platform Retargeting Impressions 52

Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss evolution of online advertising and how it connected to SSPs in the online advertising ecosystem. As online advertising industry grew, a complete new issue emerged.

Ad Inventory 52

Ad Inventory Ad Exchange Ad network Demand Side Platform 52

Clearcode

SEPTEMBER 1, 2022

The programmatic advertising industry is not without its fair share of challenges. From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. What Is Demand-Path Optimization (DPO)? How Does Demand-Path Optimization Work?

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

Advertising 52

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InMobi

OCTOBER 14, 2019

InMobi’s sellers.json file is now live and accessible to all partners, including publishers, ad exchanges, ad networks and demand-side platforms (DSPs). With it in place, advertisers get clarity and transparency on everyone involved in every single programmatic transaction.

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Demand Side Platform Ad Exchange Ad network Advertising 52

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But why is that so? Google ADX.

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Header Bidding Ad Server Video Ads Ad Exchange 97

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

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