Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. Here comes automation to the rescue again in the form of programmatic advertising. What Is a Header Bidding Wrapper? What does this mean?

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Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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MediaFuse

AUGUST 21, 2017

Header bidding technology has greatly improved the online advertising world and continues to grow in popularity. Having significantly improved older processes, the benefits of header bidding are obvious. While the benefits of header bidding technology are clear, it can be complicated to manage on your site.

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InMobi

JUNE 29, 2020

Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers.

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MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. What Is B2B Programmatic Advertising?

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Admixer

APRIL 23, 2020

Adtech aims at streamlining the deals between the advertisers and publishers. Despite the advances in the industry, the digital advertising market still lacks coordination. Thus, publishers have to juggle various platforms and monetization sources to get the most out of their ad inventory. It provides […].

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InMobi

MAY 14, 2019

At InMobi, we are happy to announce the launch of one of the most innovative in-app header bidding/pre-bid solutions in the market, Audience Bidding, as part of our latest SDK release. In-app header bidding/pre-bid solutions were introduced in the industry as a workaround for this challenge.

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Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. What Is Unified Auction?

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Ad Monsters

JANUARY 3, 2023

Even though AMP officially supports ads, inserting them on your page is not an easy task due to their coding structure. Since AMP pages are designed to be minimal and simplistic, they usually get rid of all the extra things on a page, which might also include meaningful advertising. Client Side Header bidding in AMP.

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InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

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Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

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Monetize More

DECEMBER 21, 2022

By Q4 or Quarter 4, advertisers will have increased budgets and gone into a buying frenzy. It’s best to put your best content in the “hottest” areas and place your advertisements near it. 7 – Create context for your ads. 10 – Create backup ads. Step 2: Choose the right ad network partner.

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Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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Monetize More

MARCH 2, 2023

Understanding Real-Time Bidding (RTB) can significantly impact your bottom line as a publisher. RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Real-Time Bidding explained – how does it work? How does Real Time Bidding work?

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Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. What Is a Display Ad Network?

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Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. Table Of Contents What Is a Supply-Side Platform (SSP)?

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Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost Chartboost is about as mainstream as gaming ad networks get.

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Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost is about as mainstream as gaming ad networks get. Google AdMob.

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Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Key Points An ad network is a technology platform that operates as a middleman to allow a group of advertisers and publishers to buy and sell digital advertising.

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Monetize More

NOVEMBER 10, 2022

Step 3: Verify that the MonetizeMore Header Bidding placement IDs/parameters are correct. Step 4: Check your House line item to make sure all active ad units are targeted. Step 5: Check your Ad Exchange order and line items to make sure all the active ad units are targeted. autozone) + Ad Exchange/AdSense.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Pre-Roll Video Bumper Ads.

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Playwire

MARCH 17, 2025

Key Points RTB has changed sponsored search by creating fast, competitive auctions Google and Amazons RTB ecosystems create unique monetization opportunities, with Amazon prioritizing purchase intent and Google emphasizing ad quality.

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Monetize More

JUNE 1, 2023

Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? An ad network is a platform that connects advertisers with publishers or app developers.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

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InMobi

MAY 23, 2018

In a Unified Auction, all ad networks (and their associated advertisers) are given the opportunity to bid on an app’s available inventory all at the same time. No one network gets preferential treatment, and typically the highest bid wins. Anything they don’t take is offered to another ad network.

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InMobi

MAY 24, 2018

Mediation, header bidding , monetization , waterfalls and open auctions have become hot terms of late, but what do they really mean? Mediation platforms operate on a similar premise, connecting ad networks and their advertisers with app publishers. But what is header bidding exactly?

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Brid.tv

APRIL 19, 2024

Data is the most valuable resource in every business, and digital advertising is no exception. That’s why ad analytics are indispensable. They give publishers all the necessary insights into ad performance and audience behavior. Revenue Tracking – Publishers need to track revenue generated from ads accurately.

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Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

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Brid.tv

NOVEMBER 29, 2022

Serving Video Ads. Ad-based video on demand , also known as AVOD, relies on serving advertisements within the video stream to monetize content. Regardless of which monetization method you choose, you will need some sort of software solution to allow you to process transactions or serve ads.

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