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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Talk about creating an efficient advertising ecosystem!

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A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. While the cost looked high, no real ad dollars were spent. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

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The Crazy Advertising Technology Landscape

InMobi

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem. What specific websites/apps the ad ran on.

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Real-Time Bidding (RTB): The Complete Guide 2021

Lemonads

For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach. However, publishers and advertisers faced a huge problem in the first decade of modern affiliate marketing.

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

This malware enables large-scale ad fraud, fake clicks, and scams that cost advertisers millions. As programmatic advertising grows, fraud detection struggles to keep up, making it easier for criminals to take advantage. Advertisers and publishers must stay alert and invest in better fraud protection to avoid wasting ad budgets.