This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition.
Whether you’re an agency, media buyer, or independent marketer, finding the best traffic sources can help guarantee the success of your campaign. At lemonads, we understand the importance of opting for a reliable adnetwork -- but we’re also aware that taking the best decision is not easy.
The website that aimed to replace travel agents is now also an adnetwork. company to launch a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.” Expedia has become the latest U.S. Continue reading this article on digiday.com.
Adnetworks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), adnetworks still remain a key element of programmatic advertising.
This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Paid ads on some of the top PPC adnetworks will help to spread the reach of your NFT.
If you’re running an affiliate program, you probably already know what browser cookies are. Since the American giant announced that it would deprecate third-party cookies within Chrome in a two year wingspan, we are all aware that tomorrow’s affiliate world won’t be the same - and this was even before the Coronavirus pandemic struck us all.
Jeff was founder and CRO of the FastClick adnetwork, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another adnetwork.
Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right adnetwork can make or break any affiliate campaign and Datspush seems like an obviously good choice.
Media buyers are an essential part of the affiliate ecosystem, but understanding the role that these individuals and agencies play is not always straightforward. At lemonads, our team of affiliate marketing experts understands the value of media buying and the steps marketers need to take to increase their chances of success.
This post was most recently updated on May 25th, 2023 Google’s adnetwork, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?
PowerAdSpy Review Company PowerAdSpy’s tool is a great resource for any marketer who wants to look beyond the creative and ad copy for their social media ads ! PowerAdSpy’s Dashboard Lander Properties: This section is useful to affiliates and eCommerce advertisers who want to spy on what other affiliates are doing.
They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But writing effective PPC ads requires a good understanding of the Google Adsnetwork and some creativity. The company boasts the number of clients they've served so far right in the ad headline.
I transitioned out of the agency world into SaaS in January 2020, starting out as Postclick’s COO. The five best practices for maximizing revenue from digital ad spends include: Apply ad-to-page relevancy. Stay current with how each adnetwork works so you can spend less (and waste less) on ads.
Jeff was founder and CRO of the FastClick adnetwork, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another adnetwork.
In addition to learning about the latest marketing trends and ad formats available, affiliates and similar professionals need to determine how to apply this knowledge in order to get the best results. This will ensure that affiliates only work with reputable companies and allow them to create better branding campaigns.
Programmatic Direct Deals Explore programmatic direct deals, where you negotiate with specific advertisers or agencies to secure premium ad placements and higher rates, ensuring predictable revenue streams. Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue.
has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. The company’s founder and CEO Morgan DeBaun said her team is used to receiving an RFP and executing the campaign within a matter of days, especially for clients looking for display ads. Blavity Inc.
Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other adnetworks, clicking the ad content won’t get redirected to another page. Their ads blend seamlessly into all native environments.
Affiliate Marketing. Affiliate marketing is the process of finding people who will refer your products or services to their network, and receive a small commission for every sale they make. Affiliate marketing is another valuable channel for growing your business. A business should sell affiliates like its own product.
Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Do this and you’ll be bringing in maximum ad revenue consistently.
AdsKeeper is one of the fastest-growing native content adnetworks similar to other native adnetworks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! That’s right, but let’s discover more about AdsKeeper’s Company !
News publishers are increasingly frustrated with how much of a say verification firms like Integral Ad Science and DoubleVerify have in their programmatic advertising businesses. But for the advertisers and agencies buying that inventory, these firms play a necessary, though imperfect, role.
From financial institutions to government agencies, cybercriminals have successfully targeted dozens of industries and the digital marketing vertical is no exception. At lemonads, we see ad fraud as one of the biggest threats to the entire digital marketing industry.
Due to the large variety of offers’ verticals and countries that affiliates can work with, there is always a necessity to find a reliable and flexible traffic source. Many affiliates, both experienced and newbies, find native advertising a worthy alternative to social and display traffic. A unit that is placed above the content.
But, even though this will alter the way affiliate advertisers and publishers do business online, it’s important to note that these stakeholders can adapt to the new standard. It’s no surprise that the prospect of Google removing third-party cookies has sent the entire online advertising industry into a frenzy.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content