Paleo AdTech

MARCH 22, 2022

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

Ad network 52

Ad network Pop-Up Demand Side Platform Finance 52

Martech Series

JULY 5, 2022

As efforts to phase out the third-party cookie persist, advertisers and marketers will need to adapt to deliver meaningful interactions that meet consumers’ evolved expectations while also continuing to bring value to the organization. The five best practices for maximizing revenue from digital ad spends include: Apply ad-to-page relevancy.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Lemonads

APRIL 5, 2021

Instead, these affiliates need to partner with reliable tracking platforms and implement these top-notch solutions into their CPA campaigns. At lemonads, our team members have worked closely with successful media buyers across a variety of different industries, so we’re familiar with the tracking tools these affiliates employ.

CPA 52

CPA Media Affiliates Ad network 52

Lemonads

APRIL 29, 2020

Affiliates have a number of important decisions to make before starting to run their campaigns. In addition, digital marketers need to find strong and reliable traffic sources for the ads they create. The company has put a lot of emphasis on making affiliate marketing easy for everyone.

CPA 52

CPA Affiliates CPM CPC 52

Digiday

SEPTEMBER 15, 2022

Developing first-party data to prepare for the post-cookie era. Despite Google continuing to push back the deprecation of the third-party cookie, many publishers are developing their own first-party data suites to prepare for the inevitable. Learn more about this third-party cookie-alternative here. Keeping up with commerce.

Media 69

Media Advertising Cookies Impressions 69

Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Do this and you’ll be bringing in maximum ad revenue consistently. Direct Deals.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. Moreover, you’ll get helped with your affiliate banners for free!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? What did that teach us?

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet. Why Did the Third-Party Cookie Crumble?

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

Brid.tv

DECEMBER 28, 2022

App Monetization Trends in 2023 8 Best Mobile App Monetization Strategies In-App Purchases Freemium Model In-App Advertising Premium Subscriptions Pay Per Download Affiliate and Sponsorships App Data Monetization Hybrid Model How to Choose the Best App Monetization Strategy for Your App What Type of App Do You Have?

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52