Lemonads

AUGUST 2, 2020

You may choose to become a traditional affiliate marketer and run your website, or you can take a more dynamic approach and become a media buyer that purchases placements on different websites. There are many similarities between being an affiliate media buyer and running your platform, including the fact that you need to know the audience.

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Affiliates Media Ad network CPA 52

Martech Series

SEPTEMBER 13, 2022

The downside is the inability to measure the effectiveness of each ad campaign—especially if you’re running ads on multiple channels simultaneously. A sustainable solution to this is the CPA advertising model. CPA stands for Cost Per Action, meaning advertisers get charged only when a user performs an action.

CPA 64

CPA Affiliates Conversion Retargeting 64

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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Ad network Header Bidding Ad Ops Ad Server 52

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. What is an Affiliate Network or a No-SDK Ad Network?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

YieldBird

MAY 31, 2023

10 ways to prevent ad fraud 1. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running. Affiliates see a chance to score some cheap traffic and risk having bots clicking on their ad to boost the other side’s PPC revenue.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105

CPC CPM Ad network CPA 105

Ad Monsters

JANUARY 26, 2023

While ad fraud is not the core focus of Confiant’s business, they work to weed out threat actors who use the programmatic process and ad networks for malicious purposes. Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks.

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Cookies CPL Ad Tech Affiliates 95

Lemonads

JUNE 22, 2021

In fact, advertisers , affiliates , and brands use RevContent as a traffic-driving tool , sending users to landing pages, offers, articles, and content. You should really know how to leverage the campaign setup and optimization options to hit your target CPA for a profitable campaign to boost faster!

Ad network 52

Ad network Native Advertising Advertising Pop-Up 52

Lemonads

JULY 1, 2020

Before launching a campaign, affiliates have to find the tools and platforms that will give them access to quality traffic while allowing them to monitor the performance of their ads. We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks.

Affiliates 52

Affiliates Ad network CPC CPA 52

Lemonads

JUNE 16, 2021

Megapush review - What are the most important elements affiliates have to focus on to build successful campaigns? Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Lemonads

NOVEMBER 12, 2020

If you count all devices, affiliate marketers can work with dozens of different ad formats and every single one has a unique set of benefits. With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. What Are Pop-Up Ads? Without further ado, let’s get started!

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Lemonads

APRIL 29, 2020

Affiliates have a number of important decisions to make before starting to run their campaigns. In addition, digital marketers need to find strong and reliable traffic sources for the ads they create. The company has put a lot of emphasis on making affiliate marketing easy for everyone.

CPA 52

CPA Affiliates CPM CPC 52

Lemonads

NOVEMBER 17, 2020

Building and launching a successful campaign around your Affiliate Program takes a lot of hard work and creativity, but you also have to emphasize security in every step. Introducing FraudShield by 24Metrics 24Metrics is a company that provides fraud detection and protection solutions for the affiliate marketing industry.

Affiliates 52

Affiliates Ad network Conversion CPA 52

YieldBird

MAY 31, 2023

10 ways to prevent ad fraud 1. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running. Affiliates see a chance to score some cheap traffic and risk having bots clicking on their ad to boost the other side’s PPC revenue.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Lemonads

FEBRUARY 9, 2021

Despite the fact that all stakeholders have different goals, one thing that advertisers and publishers have in common is the needt for a reliable ad network. There are dozens if not hundreds of options to choose from, some of which specialize in a few different types of traffic while others offer a huge collection of ad formats.

Ad network 52

Ad network Affiliates CPM Pop-Up 52

Smart-Hub

JANUARY 2, 2024

This is the option where you make money posting ads to benefit users and earn money from your website with a high optimization level, positively affecting reputation and revenues. We will also focus on sponsored and affiliate promotions. These are also ad strategies with potential high profits.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

SODP

MAY 22, 2023

If the ad meets the publisher’s approval, it’s displayed to the website’s audience and advertisers pay based on the agreed compensation model — the most common of which are cost per click (CPC), cost per mille (CPM) and cost per action (CPA).

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Lemonads

DECEMBER 6, 2020

So let’s check other options of pricing models for the app advertising campaigns, including Cost per mile (CPM), Cost per click (CPC), Cost per action (CPA), and Cost per view (CPV). In the case of a CPM campaign, advertisers get charged just for ads being shown. As you think “So many networks … which one to pick?”

Ad network 52

Ad network CPM CPC Banner 52

AdvertiseMint

OCTOBER 21, 2023

Unique strategies, like leveraging Google Universal App Campaigns or creating tailored ad networks, ensure that users are more likely to install your app over others. Tailored ads on these platforms, combined with the power of influencer marketing, can significantly boost app downloads. How Do Companies Acquire New Users?

CPA 40

CPA A/B Testing Conversion Rate Mobile Ads 40

Lemonads

SEPTEMBER 27, 2020

At lemonads, we see ad fraud as one of the biggest threats to the entire digital marketing industry. We understand the importance of creating a safe ecosystem for publishers, advertisers, ad networks , affiliate networks , and other members.

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Advertising Machine Learning GDPR CPL 52