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If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-partycookie. In short, without first-partycookies, the website experience would be awful to impossible.
It’s no surprise that the prospect of Google removing third-partycookies has sent the entire online advertising industry into a frenzy. But, even though this will alter the way affiliate advertisers and publishers do business online, it’s important to note that these stakeholders can adapt to the new standard.
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