Digiday

AUGUST 16, 2023

Roblox has already brought on select brands such as Puma and the NFL for an ongoing beta test of its immersive ads, which come in the form of both in-game billboards and “Portals” that teleport users into branded experiences.

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Paleo AdTech

OCTOBER 6, 2022

Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights.

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Ad Tech Daily

SEPTEMBER 23, 2024

Magel will leverage his 30+ years of media and advertising experience to help the world’s largest agencies take advantage of FreeWheel’s advanced advertising solutions to best serve its ad clients NEW YORK — FreeWheel, a global technology platform for the TV industry, announced that it has named Kris Magel as Head of Global Agency Partnerships. (..)

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Ad Monsters

NOVEMBER 27, 2024

David Nyurenberg , Director of Video Product Development & Innovation at Rain For Growth Agency challenges this, arguing that external curators may focus on their own platform’s volume or relationships rather than specific campaign goals. His agency, Rain For Growth, uses an in-house approach to curate inventory.

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Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Paid ads on some of the top PPC ad networks will help to spread the reach of your NFT.

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Digiday

DECEMBER 7, 2022

The undeniable explosion of growth among retail media networks has not been lost on Acxiom, the data giant owned by agency holding company IPG. As more and more brands gather first-party data, it’s created the market condition that Acxiom CEO Chad Engelgau described as the chance for everyone to be an ad network.

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Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. In addition, many brands and agencies are working to align their linear TV and CTV investments to maximize reach and manage frequency across both channels.

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Single Grain

JULY 8, 2019

Post-Click Automation software bridges the gap between pre-click segmentation and post-click personalization – a goal that agencies recognize as crucial. This is ideal for agencies because they don’t require the budget for multiple tools or the resources for hiring and training employees. 2) Scalable Creation. 4) Optimization.

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Agency A/B Testing Machine Learning Conversion 106

Lemonads

NOVEMBER 24, 2020

Whether you’re an agency, media buyer, or independent marketer, finding the best traffic sources can help guarantee the success of your campaign. At lemonads, we understand the importance of opting for a reliable ad network -- but we’re also aware that taking the best decision is not easy.

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Paleo AdTech

DECEMBER 10, 2023

Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights.

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Digiday

JANUARY 3, 2023

It’s not often a new revenue opportunity comes along for media agencies, as their traditional sources of income (commissions on planning and buying) dry up in the age of procurement. trillion by 2026 (of which agencies can expect to generate $5 billion in revenue). Explore the series here. Commerce media nuance.

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Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. In your inbox. Processing.Please wait. Why we care.

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Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Second, it’s easier to get these deals done.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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MNTN

JANUARY 22, 2025

Ad Exchange vs. Ad Network An ad network bundles inventory from multiple publishers and sells it to advertisers, often with limited transparency and predefined pricing. In contrast, ad exchanges enable real-time bidding, giving advertisers more control over pricing and placement.

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Smarty Ads

MAY 22, 2023

Self-serve ad platforms are part of the growing trend of self-service advertising, allowing advertisers more control over their advertising campaigns. In the past, advertisers would typically work with advertising agencies or sales representatives to create and manage their campaigns.

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Digiday

MARCH 19, 2023

“Facebook ads manager is buggy and constantly breaks,” said the head of social media at a digital ad agency, who traded anonymity for candor. those running ads).” It’s the other platforms that have struggled to maintain relationships with the agencies amidst all the turmoil they’re going through.

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Digiday

MAY 14, 2024

The website that aimed to replace travel agents is now also an ad network. company to launch a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.” Expedia has become the latest U.S.

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Single Grain

MARCH 9, 2022

Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? Then it might be time to start working with a paid media agency. Not only will you learn what the best paid media agencies are, but you'll learn how to qualify the right one. Top 5 Paid Media Agencies.

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Digiday

DECEMBER 18, 2022

As 2022 comes to a close, a look back through the year reveals a most confusing time for the media agency world, holding differing fortunes as they try to get back to normalcy, whatever that is. In other words, places where an agency can easily shift, or pull back, spend. The continued rise of commerce media.

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Media Agency Retail Electronics 69

Digiday

AUGUST 21, 2024

The rise of Roblox as a marketing tool has been readily apparent this year at annual industry events such as IAB PlayFronts , where brands and agencies jockeyed to show off their deep knowledge of the platform. This year, brands are taking full advantage.

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Ad network Video Ads Agency Marketing 93

Ad Monsters

FEBRUARY 18, 2025

Consider the cautionary tale of ad network Rocket Fuel. Today, it’s a name few remember, but the industry once hailed it as a groundbreaking ad tech company for its early investment in artificial intelligence and automation. Then there’s Turn, one of the first DSPs.

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Digiday

DECEMBER 18, 2023

Marketers may not be sending letters to the North Pole to make their requests of Santa Claus, but Digiday talked to seven agency executives to find out just what’s on their holiday wishlist. One platform to rule them all At this point, the list of everything that is or can be an ad network is growing.

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Martech

JANUARY 7, 2022

The Data Marketplace taps into thousands of consumer behavior attributes and can be combined with a network of licensed third-party providers. Read next: Best Buy announces in-house ad network.

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Retail Ad network Entertainment MarTech 111

VideoWeek

DECEMBER 18, 2024

Indeed the entire agency battleground and whether brands continue to in-house could come down to the strength of Agency vs Client AI planning systems. Top tip Brands, agencies, publishers and retailers need to work together to make it easy to drive success across this huge area. Integration is everything. Why this year?

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Media Marketing Retail SEO 52

Single Grain

MAY 26, 2022

Fortunately, a B2B PPC agency can help – and we've curated a list of the top 5 agencies. TABLE OF CONTENTS: ↓ What Is a B2B PPC Agency? The Benefits of Hiring a B2B PPC Agency. How to Choose a B2B PPC Agency. The Top 5 B2B PPC Agencies. Hiring the Right B2B PPC Agency.

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Agency SEO Geo targeting ROI 59

Ad Monsters

MAY 22, 2024

Her initial foray into ad operations began with an internship at a small ad network, where she quickly ascended to a leadership role by embracing challenges and expanding her knowledge. This hands-on experience and mentorship solidified her expertise in ad operations and shaped her professional ethos. .”

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Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Agencies don’t appear to be shy at all about the gains they say they’ve achieved already.

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Agency Media Click Through Rate Retail 65

Digiday

DECEMBER 4, 2024

As marketers grow wiser about the multitude of ways to reach gamers, gaming company Overwolf’s focus on owned-and-operated gaming properties has helped grow the company into one of the industry’s largest ad networks. Overwolf has continued to grow over the past year.

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Ad network Advertising Ad Tech Audience 81

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. It resulted in online media evolving into premium and remnant ad inventories.

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Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

MAY 10, 2022

Most businesses shortcut this problem by hiring a Google AdWords management agency. In this article, we will explain what an AdWords management agency does and why you need one, plus a curated list of the top 5 agencies. Note : In June 2018, Google rebranded its AdWords platform to “Google Ads.” Talk about exhausting!

Agency 52

Agency A/B Testing Retargeting CPA 52

PubMatic

JUNE 18, 2024

Imagine a world where sellers and publishers can peer behind the curtain: Identifying Allies: Sellers see which intermediaries—DSPs, ad agencies, and resellers—bid on their inventory. SSP, Ad Network, Publisher, Developer) for a specific ad placement will see all the details.

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Single Grain

APRIL 14, 2022

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. But how do you know which Google Ads agencies are the best? And what are the red flags you need to look out for that tell you an agency should be avoided?

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Agency SEO ROI A/B Testing 52

VideoWeek

NOVEMBER 7, 2022

Following reports last month that Apple has been speaking with media agencies about selling ads on Apple TV+, Bloomberg this weekend reported that Apple is building an advertising network for live television, which would sell inventory on Major League Soccer games when its broadcasting deal kicks in next year.

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Ad Tech Daily

FEBRUARY 14, 2025

Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK Mediaoceantoday announced the successful completion of its acquisition ofInnovid, bringing together Innovid andFlashtalkingto form an independent ad tech powerhouse.

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Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

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