Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. It resulted in online media evolving into premium and remnant ad inventories.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

Media 52

Media Header Bidding Ad network Cookies 52

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct Ad Sales Explained. More Ad Revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

InMobi

MARCH 9, 2021

A brand looking to advertise would often work with an agency, which then works with or uses a DSP. The DSP then competes to buy inventory from ad exchanges and SSPs, which have direct connections with apps. Consider what a typical programmatic supply chain can look like in the mobile in-app space.

Header Bidding 52

Header Bidding Ad Exchange Demand Side Platform ROI 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. However, publishers should be cautious as not all Header Bidding solutions are created equal.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. However, publishers should be cautious as not all Header Bidding solutions are created equal.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Measuring data from bidding processes can be evaluated for potential adjustments. Great reporting. Preferred deal.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

PubMatic

MARCH 19, 2025

Debunking Common Curation Myths Some may dismiss curation as a return to the old days of ad networks. The truth is, curators do select inventory and data, but unlike traditional ad networks, they dont sit in the media payment chain and have no financial incentives to favor certain media over others.

Ad network 57

Ad network Impressions Advertising Media 57

InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. One way in which many app publishers are looking to further boost ad revenues and improve fill rates is through in-app header bidding, or in-app bidding as it’s sometimes called.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Clearcode

APRIL 26, 2023

Demand-path optimization works the other way — publishers try to make purchasing their ad inventory easily accessible and cost-optimal simultaneously for media buyers (advertisers and ad agencies). Besides advertisers, other actors will benefit from SPO: AdTech companies, agencies, and publishers. Who Benefits From DPO?

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

InMobi

AUGUST 7, 2019

So do you have somebody who is recording Whiteboard Wednesdays with an ad network partner? Do you have, are you running agency sales? Are you talking to agencies around running direct sales? Interested in Learning More About Ad Ops from Chas? A Q&A with Chas Drawbacks and Benefits of Header Bidding for Apps

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Monetize More

JUNE 13, 2023

An adtech partner like MonetizeMore can help publishers optimize their ad placements and ad formats, ensuring that they align with industry standards and maximize monetization potential. Additionally, adtech partners can assist publishers in navigating the complexities of programmatic advertising and automation.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Smart-Hub

OCTOBER 24, 2023

Conduct tests with different formats, such as in-text, in-feed, or sidebar ads, to ascertain the most effective approach. Header Bidding Implement header bidding to increase competition among advertisers for your ad inventory. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

MARCH 16, 2020

NHL, Getty Images, Electrolux and Bayer have all moved some media-buying responsibilities from agencies to in-house in the last year alone. Independent media buyers, agencies and small companies need to realize that competing with FAANG is a bad idea. Bayer saved at least $10 million after shifting to in-house media buying.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Lemonads

JANUARY 3, 2021

OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers. Agencies The same can be said for ad agencies that want to offer their clients real-time bidding opportunities. The result is that they have way more opportunities to reach their target audience.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Smart-Hub

JANUARY 23, 2023

tourists), collection of custom segments for a request (cat owners), collection and storage of own (client) data, collection and storage of data on advertising campaigns (you can show ads to those who clicked on banners from previous campaigns or who finished watching videos till the end). Main features: purchase of collected segments (e.g.,

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Brid.tv

SEPTEMBER 5, 2022

The platform employs a global CDN for reliable content delivery, DRM technology for content protection, and it even features its own Marketplace , an ad network that is an official Google MCM partner. In other words, the platform supports all kinds of video ads, including instream and outstream units. Features Overview.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

DECEMBER 21, 2022

Branded Content Publishers are leveraging their strong relationships with brands, and ad agencies to create compelling marketing campaigns. At the risk of being banned by ad networks like Google AdSense and Ad Exchange without strong moderation policy and execution. More preferential treatment from ad networks.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

MNTN

JANUARY 29, 2025

This marketplace is available to everyone from a small business to an agency and offers inventory for display, mobile, Connected TV, and more. An ad exchange makes it easier for publishers to list their ad space, and for advertisers to ultimately buy that inventory, all without having to contact each other directly.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52