InMobi

JULY 15, 2016

While mobile video ads are more widely seen than other video ads, marketers need to be cognizant of the fact that they may be seen in silent mode. Building short engaging stories which are effective without sound is a new skill that creative agencies need to acquire. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Martech

DECEMBER 12, 2022

Another aspect to bear in mind is optimizing your ads for different devices. For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention. Try different approaches when it comes to targeting.

A/B Testing 106

A/B Testing Conversion Audience ROI 106

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct Ad Sales Explained. More Ad Revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

InMobi

MARCH 27, 2013

Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the worlds largest independent mobile ad network. Our ability to deliver award-winning, high quality rich media through Sprout is a huge differentiator for us.

Rich Media 40

Rich Media Mobile Ads Marketing Ad network 40

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

InMobi

JANUARY 10, 2019

Native ads, experiential playable ads, interactive rich media ads, dynamic carousel ads, high impact interstitials and a whole lot more are in a mobile marketer’s creative arsenal when they go down the in-app route. 4) Mobile Ad Networks Provide Real-Time Insights “Life moves pretty fast.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Stick to the OG’s.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Clearcode

AUGUST 13, 2023

Mobile apps need to use a software-development kit (SDK) in order to display ads, meaning that developers have to integrate the given AdTech vendor’s SDK into their app. In terms of how ads are shown, it’s done through an AdTech platform, such as a mobile ad network. So, how does the whole system work exactly?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 8) Creative Innovation and Support.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Paleo AdTech

DECEMBER 10, 2023

It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult. It was an ad network and ad server before anyone knew what those were. I was going to the library reading Ad Age and Adweek to see if we had any competitors.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Single Grain

JANUARY 23, 2023

Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business. The best PPC consultants are reliable, can effectively manage your ad campaigns, easily keep up with PPC advertising updates, and deliver desired results.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Paleo AdTech

APRIL 29, 2021

It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult. It was an ad network and ad server before anyone knew what those were. I was going to the library reading Ad Age and Adweek to see if we had any competitors.

Ad Tech 40

Ad Tech Ad Server Ad network Rich Media 40

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. These models vary greatly, as do the ad monetization strategies from which they profit. More preferential treatment from ad networks.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. Learn More : DSP, SSP, and Ad Exchange: Whats the Difference ?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52