Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. Verification Tech Verification services add an additional layer of tech to each ad campaign.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Lemonads

FEBRUARY 26, 2021

Real-time bidding (RTB) technology is becoming the golden standard in the affiliate industry because it allows maximum flexibility while improving the way ads get delivered to the target audiences. Demand-side stakeholders are usually looking for niche audiences, which may become a nuance when purchasing traffic without RTB.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Adtelligent

APRIL 4, 2025

In short, digital ad fraud wastes money, skews data, ruins trust, and makes it harder to reach the right audience. Fighting it is important to keep your ad campaigns working and protect your budget. Geo masking: Ads meant for a specific location get shown somewhere else, wasting money on the wrong audience.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52