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Understanding the Importance of Contextual Targeting

Brid.tv

Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. Privacy Issues The Disappearance of Third-Party Cookies Context Over Behavior How Publishers Benefit From Contextual Targeting Dive Into Contextual Advertising With Brid.TV

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Why Savvy Marketers Advertise in Mobile Apps

InMobi

In comparison to mobile web advertising, in-app advertising provides a number of key, uniquely valuable benefits : The ability to target and locate end users more accurately with mobile device IDs instead of cookies. Ads provide a total share of voice, as ad blockers don’t exist in apps and apps only show one ad at a time typically.