Remove Ad network Remove Click Through Rate Remove Finance
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How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

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InMobi Insights: Brands on Mobile Advertising Trends

InMobi

This report features global and regional data from the InMobi Ad Network in 2014. Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates).

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Ad RPM vs Page RPM

Monetize More

Some of the key factors include: Ad Format: Different ad formats have different engagement and click-through rates, which can affect Ad RPM and Page RPM. For example, native ads tend to have higher engagement rates than banner ads, which can lead to higher RPMs.

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Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

However, both- RPM and CPM are important metrics for publishers as RPM is used and popularized by Google AdSense (an ad network ), whereas CPM is often the preferred metric used in real-time bidding. If you want to understand the differences in detail, then click here. play an important role in determining the CPM rate.

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Examples of Clever Native Ad Campaigns 

SODP

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . While helping advertisers boost their revenues, native ads also support quality journalism.

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Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

Ad Creation and Optimization: Craft compelling display ads that resonate with your audience and continuously optimize them to monitor performance and increase click-through rates. Industries like finance and insurance allocate significantly higher budgets to PPC advertising, surpassing other sectors.

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There’s new money in town: How PayPal is using their $20.4M ad spend to attract and convert more customers.

Ad Beat

Let’s take a closer look at their current advertising strategy: Ad Spend and Ad Networks. As PayPal moves forward and aims to completely transform how an average person navigates the complexities of a global economy, their overall advertising strategy continues to be a deciding factor in their long-term success. .