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How (and Why) to Conduct an Effective Blog Post Audit

Single Grain

Learn More: How to Write Hero Headlines to Skyrocket Click-Through Rates. The job of the headline is to get people to click on your post – but you’re not in the clear just because you got the click. Learn More: Overlooked SEO: Optimizing Images and Video for Search. The Conclusion and CTA. Site Structure.

SEO 111
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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Incorporate more keywords and SEO optimization. But if you never get anyone to click through your headlines to the post, it won’t matter how great your content is. Click-through rate (CTR) is a direct ranking factor. Click here to download your free guide right now!

Marketing 112
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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But writing effective PPC ads requires a good understanding of the Google Ads network and some creativity. Click here to download it for free right now! Search Network vs. Display Network.

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What Is an Impression?

AdvertiseMint

For instance, a high number of impressions coupled with a low number of clicks would indicate that while the ad or content is being displayed extensively, it might not be effectively engaging the audience, leading to potential areas of improvement in content strategy. Advertisers pay depending on how many impressions their ad achieves.

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Google Ads Audit Template: Your Complete Checklist

Single Grain

Some prominent PPC account checks done during an audit are analyzing the account structure, checking the ad settings, reviewing multiple and single ad group keywords, testing the ad copy, reviewing the ad targeting options, perfecting the bidding strategies, and checking the conversion tracking via Google Analytics.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

When you search for a keyword related to a product or service, the first few results are mostly ads. This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! It ensures the ad’s relevance to the people who are seeing it.