Single Grain

MARCH 3, 2023

Native ads generally have higher click-through rates (CTRs) than display ads. And instead of negotiating each placement with publishers, programmatic advertising allows you to run your native ads through a native ad network, like Taboola or Outbrain. However, you can’t directly compare native ads and Facebook Ads.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

OCTOBER 1, 2020

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. Becoming a publisher for the Google Display Ad network can also be profitable, though you’ll generate the most revenue in specific niches.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

VideoWeek

FEBRUARY 23, 2024

Cyber Criminals Are Turning to Ad Tech for Malware Measurement Cyber criminals are increasingly using ad tech to deploy and measure malware scams, according to cybersecurity firm HP Wolf Security. The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52