Monetize More

JULY 8, 2022

This approach, however, makes the process not competitive enough since only one ad network is allowed to buy an impression at a time. A first-ranked ad network has the main call on responding to a request over other ad networks. The process for this method is almost the same as website header bidding.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

DECEMBER 18, 2024

spam communications we are bombarded with daily. Apples ad network evolution I think it’s time for the long-rumoured Apple DSP. On the back of its huge success with Apple search ads, it seems likely to arrive this year in the form of an ad network. Media Planning 2.0 Why this year?

Media 52

Media Marketing Retail SEO 52

Ad Monsters

FEBRUARY 16, 2023

Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server. The wrapper communicates with demand sources, allowing them to bid on inventory in real-time.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

YieldBird

MAY 31, 2023

For many advertisers, the channel is one of the most important ways of communicating with users. In the Internet world, we can increasingly come across the concept of ad fraud. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Server-to server integrations.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Martech Series

JANUARY 27, 2023

While third-party marketplaces and ad networks can help acquire customers, the “name of the game” is going to be retention, not just acquisition. This will require tracking purchases at the point-of-sale, merging it with online activity, and segmenting their communications accordingly.

eCommerce 89

eCommerce Retail Electronics Communications 89

InMobi

MAY 23, 2018

In a Unified Auction, all ad networks (and their associated advertisers) are given the opportunity to bid on an app’s available inventory all at the same time. No one network gets preferential treatment, and typically the highest bid wins. Waterfalls describe the linear queues many publishers use to fill ad space.

Header Bidding 52

Header Bidding Ad network CPM Ad Space 52

InMobi

AUGUST 15, 2018

In particular, what if you need multiple server side and client side ad network SDKs to meet your revenue targets, ensure each ad request is successfully completed and have consistently high ad fill rates? To address this increasingly common scenario, many app publishers turn to ad network mediation.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

Brid.tv

NOVEMBER 11, 2022

Whether you use video for internal communications in your company or are building an OTT streaming service , you must keep your content protected. Vidyard is a versatile hosting, internal communications, and video marketing solution for businesses of all sizes. And how do you choose the best platform? Start Hosting.

Header Bidding 98

Header Bidding Communications Video Ads Ad network 98

Flashtalking by Mediaocean

MARCH 31, 2022

“This standardization of ad formats will enable publishers to scale their inventory more easily across different distribution channels, such as programmatic marketplaces or ad networks, which will deliver better fill rates,” said Anthony Katsur, CEO, IAB Tech Lab.

Fill rate 52

Fill rate Ad network Viewability Video Ads 52

InMobi

JUNE 13, 2014

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads.

Advertising 52

Advertising Ad network Retargeting Ad Click 52

Martech

MARCH 15, 2022

This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. DSPs often use the outcomes of ad clicks, such as ROI and cost per acquisition, to ensure ad campaigns are optimized. This ultimately yields higher CPMs.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. An ad network is the bridge between the two sides.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

NOVEMBER 22, 2019

Peter Malachi , senior VP of communications of Hermès says: “Growing regulatory pressure for transparency regarding paid posts and sponsored influencer content has also led to diminished growth, so cynically, I wonder if Instagram is hiding likes to protect investment due to decline in engagement?

Media 141

Media Marketing Brand Awareness Ad network 141

Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication. Differentiate New Business with White Label.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Paleo AdTech

DECEMBER 10, 2023

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. Urschel and Green found some success with their auction model for ad networks in the U.K.,

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. Urschel and Green found some success with their auction model for ad networks in the U.K.,

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Digital Turbine

JUNE 16, 2022

Advertisers (and ad networks) are now allowed to receive up to 3 postbacks (receipts of the install or post-install events) over longer and longer time windows of 0-2 days, 3-7 days, and 8-35 days. Ben Holmes, GM, Performance at Digital Turbine. Multiple postbacks. This should be welcome news to iOS app install advertisers everywhere.

Ad network 52

Ad network Conversion Advertising Communications 52

Basis

OCTOBER 20, 2022

TikTok has changed the way people search, buy, watch, communicate, and advertise. The company says it will sell ad space inside its apps as well as in-vehicle digital ads, sponsored mails, and storefront ads—the latest in a host of new premium inventory available to digital advertisers. How TikTok Ate the Internet [:13].

Advertising 52

Advertising CPM Marketing Retail 52

SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). Advertisers: Advertisers create and design their ads, specify their target audience and set their budgets.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Digiday

MARCH 19, 2023

“Calling customer service is basically impossible all the way up the ladder, even with ad accounts that are assigned a Business Account Representative,” Duncan said. Now those cuts are well and truly underway, marketers are concerned that those lines of communication will get worse before they get better.

Agency 73

Agency Communications Marketing Media 73

Kevel

AUGUST 25, 2022

Third-party ad server or native ad network. Alternatively, you might consider a third-party ad solution, such as Criteo or CitrusAd for retailers. You might consider using a third-party ad solution if: You need a fast launch time. Tag-based ad networks can be integrated in less than a day.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

Kevel

JULY 19, 2022

Third-party ad server or native ad network. Alternatively, you might consider a third-party ad solution, such as Criteo or CitrusAd for retailers. You might consider using a third-party ad solution if: You need a fast launch time. Tag-based ad networks can be integrated in less than a day.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

Brid.tv

NOVEMBER 29, 2022

Regardless of which monetization method you choose, you will need some sort of software solution to allow you to process transactions or serve ads. For example, if you’re planning to serve video ads , you will have to either join a video ad network or sign up for an online video platform that will take care of the process for you.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. It then retrieves the corresponding ad from the DSP associated with the bid.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Monetize More

OCTOBER 11, 2022

What are Interscroller Ads? Interscroller ads are native-style, mobile-friendly ads and appear only as the reader scrolls through the content, so they stay out of the way – but allow you to communicate with users at a time when they’re most likely to be receptive to your message. How to implement Interscroller Ads?

Pop-Up 52

Pop-Up Click Through Rate Banner Ad network 52

InMobi

DECEMBER 30, 2013

Mobile communications will further evolve as mobile operators continue to invest heavily in next generation mobile infrastructures. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. How Does Video Advertising Work?

Video Ads 52

Video Ads Ad Server Banner Ad network 52

InMobi

OCTOBER 17, 2013

Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

Lemonads

SEPTEMBER 25, 2020

Overall website push campaigns (or push ads) are an important channel for various kinds of websites since it gives them instant communication on both desktop and mobile devices. How to create effective and profitable push campaigns Now that you’ve found out where the push ad fits in the marketing scheme.

Pop-Up 52

Pop-Up CPC Clickbait A/B Testing 52

Basis

OCTOBER 24, 2024

While the Federal Communications Commission does not allow cannabis advertisements to be aired on linear TV or radio, advertisers can run their ads via connected TV or digital audio. Programmatic also enhances campaigns with data-driven placements that provide an efficient ROAS.

Advertising 86

Advertising Brand Awareness Marketing Ad network 86

Ad Wisey

MAY 13, 2022

Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads. Adstream is a significant digital asset for ad management that provides improved solutions. Regulated spending. Video options.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

SEPTEMBER 8, 2022

. “When you look at the landscape, you have these incredible tech giants that are out there that are making TVs and laptops and phones and TV shows and music platforms and ad networks,” Bose Chief Marketing Officer Jim Mollica told Digiday. We can all skip ads.

Advertising 69

Advertising Fashion Audience Ad network 69

Automatad Inc.

JANUARY 23, 2023

This means that each ad network or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code. A large number of ad partners and vendors support Prebid.js. Let us explain it with a no-wrapper situation. What is a header bidding wrapper?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Ad Monsters

FEBRUARY 13, 2023

Beginning with an internship in ad operations at a small ad network, it was only a short time before she became the ad operations lead. where she has combined her experience into a role that manages programmatic, paid media ad operations, and tagging & trafficking. She is currently at JPMorgan Chase & Co.,

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105