Automatad Inc.

JANUARY 15, 2024

Data-driven targeting: Implementing programmatic video ads helps publishers reach a highly targeted audience with data analytics and predictive modeling and brings high CPM (cost-per-mille). *CPM CPM is the revenue model of programmatic advertising where the publisher gets paid for every thousand views the ad gets.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand.

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Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

JANUARY 23, 2023

This means that each ad network or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code. A large number of ad partners and vendors support Prebid.js. but you can also measure and monitor yield, e.g., CPM , ad revenue, and more.

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Header Bidding Ad Server Ad network Ad Inventory 52

Lemonads

APRIL 29, 2020

Adcash’s account managers are multilingual, with representatives able to communicate in Spanish, Italian, English, Chinese, Russian and more. CPA Target is an automated dynamic CPM bidding tool that only requires your CPA goals and tracking information, in order to effectively do its job.

CPA 52

CPA Affiliates CPM CPC 52

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video ads boost CPM rates.

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Video Ads Ad Server Banner Ad network 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Google is the main player when it comes to mobile display ads. Source: Mashable.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. all at one place, and then use this data to communicate with them in a more personalized and relevant way.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. Their ads blend seamlessly into all native environments.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. AI-driven platforms like RevX learn and adjust these options while the campaign is running.

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Demand Side Platform Machine Learning Rich Media Audience 52

Smart-Hub

NOVEMBER 6, 2023

Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. leverages machines and algorithms for the automated sale of ads What is difference? SmartHub's Features Have No Limits!

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Martech

MARCH 15, 2022

This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. DSPs often use the outcomes of ad clicks, such as ROI and cost per acquisition, to ensure ad campaigns are optimized. This ultimately yields higher CPMs.

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First-Party Cookies Cookies Impressions Ad Exchange 120

Brid.tv

AUGUST 31, 2022

How Are OTT Ads Delivered? Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data.

Advertising 52

Advertising Video Ads Ad Server Cookies 52