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Ad Exchange Price Floors Explained & Optimization Tips

Monetize More

Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. Bid B = $1.20 through AdX.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Households showed a 10% increase in purchasing Silk products compared to the control group. Interestingly, the Large Rectangle ad size was absent from the top five ad sizes used in 2022.