Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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Ad network Banner Fill rate CPM 52

Lemonads

FEBRUARY 14, 2021

From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

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Ad network Pop-Up Affiliates CPA 52

Monetize More

MAY 31, 2023

One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM?

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Ad network Click Through Rate CPM Impressions 52

MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Scalability Across Multiple Digital Channels Programmatic advertising provides seamless scalability, allowing brands to serve ads across CTV, display, mobile, and social media without manual intervention.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105

CPC CPM Ad network CPA 105

Paleo AdTech

SEPTEMBER 3, 2024

The process was manual: he got a daily spreadsheet describing publishers, impressions, cost, conversions; and he would make tweaks to targeting and frequency capping. CPM) and inventory would be optimized by changing geos, websites, frequency — optimization happening by removing placements, which lowered scale and decreased spend.

Media 98

Media Ad Server CPM Ad network 98

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. In-page push traffic ads emerged at the beginning of 2020. Here are our picks for the top ad networks of 2021.

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Ad network CPC Affiliates CPA 52

Single Grain

JULY 16, 2021

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. App Installs : It will optimize your CPM while targeting users most likely to complete an app install (called “oCPM”). Then set up the campaign budget that will apply to your ad groups.

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CPM Conversion Audience CPC 133

Martech

MARCH 10, 2023

Types of in-game advertising Before exploring how to take advantage of in-game advertisements, let’s review the most common types of game ads. It was a top-to-bottom conversion of the popular game Doom but adjusted it to be family-friendly. Some ad networks are not as high-quality and have limited targeting options.

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Advertising Ad network CPM Non-Profit 113

Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. How much does it cost?

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Advertising Marketing Ad Exchange Retail 119

Brid.tv

SEPTEMBER 30, 2022

On the other hand, skippable ads can be as long as necessary. If you’re planning to monetize your content through AVOD , make sure to get familiar with the rules on your chosen video ad network or platform. How Many Pre-Roll Ads Can You Queue Consecutively? Need a video monetization solution for your ad-powered business?

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Video Ads Conversion Rate Fill rate Ad network 94

Lemonads

JULY 1, 2020

We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks. This platform is one of the best networks for affiliates because it offers traffic from 195 countries and multiple ad formats that are suitable for marketers of all levels.

Affiliates 52

Affiliates Ad network CPC CPA 52

Paleo AdTech

JUNE 27, 2024

It charges a CPC (which varies from pennies to dollars per click) or sometimes a CPM and shares some of the revenue with publishers. The algorithm uses pixels on the advertisers’ pages to see if ads result in actions, which improves targeting. So Taboola functions like a performance ad network.

CPC 75

CPC CPM Ad network Entertainment 75

Single Grain

JULY 13, 2023

There are several Google Ads bidding strategies to help businesses reach their target audience and drive conversions. To maximize the performance of PPC campaigns, it’s imperative that businesses and marketers understand the different bidding strategies available in the Google Ads network.

CPC 52

CPC CPA CPM Impressions 52

InMobi

APRIL 11, 2019

Marketers paid just to show their ad to a set number of users. This is where the ubiquitous CPM (cost per Mille, or cost per 1,000 impressions) comes into play. Ad partners were there just to show ads. Now, ad networks are beginning to take a little responsibility for what people are doing once they see an ad.

CPM 52

CPM Marketing CPC CPA 52

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

Lemonads

NOVEMBER 12, 2020

To help you understand and succeed with this type of traffic, we’ve put together a pop-under ads guide that explains this type of traffic and its benefits. Plus, we’ll also cover the best pop ad networks for affiliates of all levels. What Are Pop-Up Ads? Without further ado, let’s get started!

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Pop-Up Affiliates Ad network Fill rate 52

Basis

OCTOBER 20, 2022

Netflix Confirms Ad-Supported Tier for November [:03]. The launch date for Netflix’s ad-supported tier is just two weeks away! Its price point for customers sits right between Peacock and Hulu, and its CPM for marketers is said to be among streaming’s highest— but could cool down. Everything is an ad network these days! . —.

Advertising 52

Advertising CPM Marketing Retail 52

Kevel

APRIL 17, 2022

How many times an ad is displayed. Number of clicks on the ad. Conversions. driven as a result of the ad. This could include “click-through conversions” (conversions tied directly to a click) or “view-through” (actions completed by users who were shown the ad but didn’t click). Average CPM.

Impressions 52

Impressions CPM Conversion Retail 52

InMobi

JULY 13, 2016

Gone are the days of blindly buying cost-per-thousand (CPM) impressions in Web sites where the age and gender demographics would broadly match their target persona. The second best asset for publishers, after their own application, is the valuable data signals sent to the ad networks to fulfill their monetization goals.

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Audience Advertising Machine Learning Ad network 52

AdvertiseMint

OCTOBER 19, 2023

How is impression-level ad revenue calculated and why is it significant? Impression-level ad revenue is often discussed in terms of CPM or Cost Per Mille. “Mille” refers to a thousand, so CPM denotes the cost or revenue generated per thousand impressions.

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Impressions Click Through Rate CPM Viewability 40

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Fill rate Ad network Video Ads Ad Inventory 52

Lemonads

FEBRUARY 2, 2021

While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network. That said, optimizing a campaign’s ads can be a time-consuming, complex endeavor.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Lemonads

APRIL 11, 2021

That’s why the Cost per Action price seems higher than a cost per thousand (CPM) or a cost per click (CPC). Advantages of CPA vs.CPC and CPM you can read our article. For publishers, CPA ad networks offer an amazing opportunity to become affiliates and monetize their digital activity. How does CPA Advertisement work?

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CPA CPL Advertising Affiliates 52

Monetize More

NOVEMBER 24, 2022

More mobile ad unit sizes to consider. mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Karola Karlson

JANUARY 16, 2021

One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average CPC is between $0.5 – $3,5. Instagram ads CPC in 2021.

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CPC ROI CPM Conversion 52

Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress. SuperData estimates an average of $2.73

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Advertising Brand Awareness Ad Server Ad Inventory 89

Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! Their ad format is pretty similar to MGID, Taboola, and Revcontent formats. just like here below!

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Native Advertising Advertising CPM Pop-Up 52

Automatad Inc.

FEBRUARY 1, 2024

If you are an ad publisher, ads become one of the many elements you will need to take care of for your page speed and happy users. Above that, ad load speed is also interlocked with your ad revenue. Faster ads get more views, clicks, and conversions, leading to higher ad revenue.

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Viewability Ad Server Ad network Header Bidding 52

MobileAds

JANUARY 25, 2021

Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving. Video ad serving. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc.

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Rich Media Mobile Ads Ad Server Media 52

Monetize More

FEBRUARY 8, 2023

When a visitor lands across a page on your website, our ad code takes care of everything to make sure the highest paying ads are shown all the time. With MonetizeMore, Future You will be having access to the top ad networks all in one single platform. Currencies : Real-time currency conversions.

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Header Bidding A/B Testing Viewability Ad network 52

Lemonads

APRIL 29, 2020

CPA Target is an automated dynamic CPM bidding tool that only requires your CPA goals and tracking information, in order to effectively do its job. finding the areas that perform the best, identifying those areas that are not producing conversions, and allocating the campaign budget effectively.

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CPA Affiliates CPM CPC 52