Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digiday

MARCH 23, 2023

As vendors like ironSource develop hybrid solutions — the company has introduced one called LevelPlay — the goal is to combine SDK functionalities, connect advertisers with multiple ad networks and maximize campaign effectiveness across inventory in the broader ecosystem. Now you can run this in combination with the waterfall.”

Mobile Ads 69

Mobile Ads Fill rate Ad network Impressions 69

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

Lemonads

FEBRUARY 14, 2021

From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Ad network Rich Media 52

Monetize More

JUNE 1, 2023

Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? An ad network is a platform that connects advertisers with publishers or app developers. However, not all ad networks are created equal.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Ad Monsters

JULY 9, 2024

AAK cuts the BS from testing by removing time randomization and shortening conversion windows. It’s like having a time machine for your ad campaigns. Single Winner: Only one impression can win for a conversion, regardless of whether it came from AAK or SKAN. Developer Mode: Testing made easy? It’s not a myth anymore.

Impressions 114

Impressions Ad network Conversion Retargeting 114

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Lemonads

FEBRUARY 2, 2021

And it wasn’t a fluke -- mobile users have consistently made up more than half of the internet’s global traffic since then. While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Single Grain

APRIL 8, 2021

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . iOS 14 is Apple's latest version of its mobile operating system and it was launched on September 16, 2020. Let's start!

Conversion 52

Conversion Mobile Ads Ad network SEO 52

InMobi

MAY 6, 2014

The Advertising Identifier (IDFA) is a unique ID for each iOS device that mobile ad networks typically use to serve targeted ads. Users can choose to limit ad tracking by turning off this setting on their devices.

Ad network 52

Ad network Retargeting Mobile Ads Conversion 52

Digital Turbine

JULY 13, 2022

SingleTap monetization will significantly increase conversion rates AND provide earned revenue for telcos with every app install. We give app developers and performance marketers access to a multi-channel UA engine with a footprint larger than any ad network outside of Google. And that’s just the beginning. Bolder For Everyone.

Conversion Rate 98

Conversion Rate Agency Mobile Ads Ad network 98

InMobi

JUNE 13, 2014

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads.

Advertising 52

Advertising Ad network Retargeting Ad Click 52

Lemonads

NOVEMBER 17, 2020

For this reason, advertisers, marketers, and even ad networks need to take the right steps to protect their traffic and eliminate deceptive players from the entire ecosystem. Wrong-App Versioning Another common form of mobile ad fraud is wrong-app versioning.

Affiliates 52

Affiliates Ad network Conversion CPA 52

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

OCTOBER 27, 2014

To many, the world of mobile ad attribution might look complex and patchy, where two of the most popular mobile tracking parameters: Device Identifiers and Device Fingerprinting, are fighting a constant battle between maximum inventory coverage and minimal losses. When does the install_referrer fail to track a conversion?

Conversion 52

Conversion Mobile Ads Ad network Advertising 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

Monetize More

MAY 17, 2022

While of course, playable ads are directly a paid form of marketing, as they cost money to be displayed on websites and video ad networks. This is thanks to the huge numbers of gaming streamers who, thanks to playing a playable ad, might download and stream it to their followers. Here are a few playable ads examples.

Banner 52

Banner Mobile Ads Conversion Affiliates 52

Single Grain

MARCH 3, 2023

Native ads generally have higher click-through rates (CTRs) than display ads. And instead of negotiating each placement with publishers, programmatic advertising allows you to run your native ads through a native ad network, like Taboola or Outbrain. However, you can’t directly compare native ads and Facebook Ads.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. This all can be managed through the DSP’s dashboard.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Monetize More

JULY 7, 2022

Helps in earning approval to integrate popular advertising networks: The first and probably the most evident advantage of having a unique piece of content on a website is gaining the eligibility of mobile Ad networks and other Ad Exchange programs. Get started here.

Conversion Rate 52

Conversion Rate Ad network Brand Awareness Conversion 52

Brid.tv

JANUARY 2, 2023

For instance, rewarded ads are one of the most widely used in-app ad formats, and they tend to be highly engaging. Higher Conversion Rates — Statistics show that in-app advertising yields over 150% higher conversion rates than mobile web ads do. CPMs also differ depending on the in-app mobile ad format.

Advertising 52

Advertising Banner Conversion Rate Video Ads 52

RevX

NOVEMBER 7, 2022

Popular Posts A Beginner’s Guide to Incrementality Testing Improving Campaign Execution with Kush Shah Mobile Ad Creative Excellence: An Introduction to the Essential Ad Formats. What is an Affiliate Network or a No-SDK Ad Network? Preventing Mobile Ad Fraud.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

InMobi

MARCH 28, 2019

Also, will the ad stay within the app environment or use deep links to point someone towards a mobile website? If it helps, Business of Apps has compiled a number of helpful stats on average CPMs (cost per 1,000 impressions) and costs per click on a variety of platforms and ad networks/exchanges.

Non-Profit 52

Non-Profit Conversion Rate Mobile Ads CPC 52

AdvertiseMint

NOVEMBER 15, 2023

Defining Mobile Attribution Mobile attribution is the analytical practice of pinpointing which marketing strategies and user touchpoints lead to conversions such as app installs, in-app purchases, or specific app user actions. These models are critical for optimizing ad spend and refining marketing campaigns.

Conversion 52

Conversion Ad Click ROI Impressions 52

AdvertiseMint

OCTOBER 24, 2023

Enhanced User Experience : Ads tailored for in-app integration offer a seamless user experience, with some formats even adding value through rewards or interactive elements. Better Conversion Rates : Tailored to user preferences, in-app ads often result in more effective advertising campaigns and higher conversion rates.

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Automatad Inc.

FEBRUARY 9, 2023

Banner ads can be static or dynamic and are placed in high-traffic areas to increase their visibility and the likelihood of being clicked. These ad spaces can be bought and sold through ad networks or direct negotiations between advertisers and publishers. Additionally, users are generally familiar with banner ads.

Banner 52

Banner Viewability Ad Space Real Estate 52

InMobi

JANUARY 3, 2013

The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Ad block usage : The use of ad blockers can impact RPM and CPM rates.

CPM 52

CPM Fill rate Impressions CPC 52

MobileAds

JANUARY 24, 2021

As an advertiser, what key factors should you look for when choosing an ad server for advertisers? In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such as ad networks, DSP s and ad exchanges.

Ad Server 52

Ad Server Rich Media Viewability Banner 52

AdvertiseMint

OCTOBER 21, 2023

Analytics tools help businesses understand user behavior, ensuring that marketing efforts target users with the highest lifetime value and conversion rate. Unique strategies, like leveraging Google Universal App Campaigns or creating tailored ad networks, ensure that users are more likely to install your app over others.

CPA 40

CPA A/B Testing Conversion Rate Mobile Ads 40

Monetize More

JANUARY 2, 2023

In-app Advertising | Monetizing apps with or without ads. All the apps that you use on a daily basis would not be relevant without in-app advertising and ad networks. Instagram ads convert better than display ads as of now : Conversion Rate for Instagram Ads: 1.08%. Banner Ads. Native Ads.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52