Paleo AdTech

DECEMBER 10, 2023

In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others. — that’s horrible!

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Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

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Ad network Retargeting Ad Tech Retail 69

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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Lemonads

MAY 8, 2020

If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-party cookie. And you are probably aware, too, that the world of cookies is about to change drastically with the latest Google announcements about third-party cookies.

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Affiliates Cookies First-Party Cookies Marketing 52

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. The post Why Sam’s Club is overhauling its ad network with a self-service platform to compete in the retail media race appeared first on Digiday.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. One of the significant challenges faced is cookie mismatch or cookie syncing latency.

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Exchange Wire

JUNE 21, 2023

As the deadline for the deprecation of third-party cookies on Chrome [.] The post RTB House Launches PrimeAudience – The First Ad Network to use Protected Audience API from the Privacy Sandbox appeared first on ExchangeWire.com.

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Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. Through cookies and pixels, the bid of demand sources can be adjusted according to the relevancy and the revenue. Key Components of Header Bidding 1.

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Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Why we care.

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Martech

MAY 16, 2022

Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. DoorDash, Kroger Co., Best Buy and CVS Health Corp.

Retail 98

Retail Media Ad Inventory Ad Space 98

Martech

JANUARY 5, 2024

Click here to take the survey Offsite RMN channels will step in as cookies crumble The continued phasing out of third-party cookies will make retailers’ first-party data even more valuable to advertisers. Please take this short survey so we can have your input on the state of martech salaries and careers.

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Retail Media Cookies Electronics 117

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. To Amy's point, I think a true RMN looks like more of the full advertising experience offered by networks like Walmart and Target.

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Advertising Retail Pop-Up Media 94

Martech

MARCH 6, 2023

We initially came out as an ad network selling data and audiences. Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?” “Lotame has worn a few different hats over the years. That was back in 2008.

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Data Management Platform Cookies First-Party Cookies Audience 98

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. Now, here are this week’s new AI-powered martech products, features and enhancements. It provides automated media planning, predictive modeling and real-time recommendations.

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Marketing SEO Conversion MarTech 110

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. We [will] outlive the cookie.” “You know what’s funny? .

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Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. We [will] outlive the cookie.” “You know what’s funny? .

Media 52

Media Header Bidding Ad network Cookies 52

Martech

DECEMBER 7, 2021

It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Cloud Connect’s free version gives users one data warehouse connection and one ad network. There are also varied subscriptions available to meet specific campaign needs.

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Ad Targeting Ad network Cookies Audience 105

VideoWeek

DECEMBER 18, 2024

Google will allow the consumer to end the debate on third-party cookies and they will likely be an irrelevance by the end of the year. Apples ad network evolution I think it’s time for the long-rumoured Apple DSP. Top tip Prepare your campaigns to align with Apples ad network. Why this year?

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Media Marketing Retail SEO 52

Martech

AUGUST 9, 2021

The deprecation of third-party cookies is obviously tied to the challenge of alternate identifiers and identity resolution. Data and confused: The increasing complexity of ad targeting . “As That’s something I value about Ryan Alford’s story on data confusion (see below). Editorial Director. Read more here.

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Ad Targeting Cookies Food Ad network 108

Monetize More

JULY 8, 2022

This approach, however, makes the process not competitive enough since only one ad network is allowed to buy an impression at a time. A first-ranked ad network has the main call on responding to a request over other ad networks. The benefits of Unified Auctions for Publishers.

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Header Bidding Fill rate Ad Server CPM 80

Ad Monsters

DECEMBER 12, 2024

However, how aggressively a new steward would pursue privacy initiatives like cookie deprecation remains a significant question.” ” “As marketers, weve been planning for a future of severely weakened cookies and, eventually, no third-party cookies. Now, the timing is up in the air.

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Ad Tech Retail Cookies First-Party Cookies 98

Single Grain

JULY 21, 2021

Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. Without cookies, advertisers experience a gap in their measurement and lose visibility into user paths on their site.

Conversion 111

Conversion CPA GDPR SEO 111

Ad Monsters

JANUARY 3, 2023

In client-side header bidding each client gets access to their cookies for browser and meta information. However, in client-side header bidding, multiple requests are sent at the same time to participating ad networks and require proper ad implementation as it can impact the performance of a page directly.

Header Bidding 98

Header Bidding SEO Ad network Ad Server 98

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0

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Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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Ad network Pop-Up Demand Side Platform Finance 52

Paleo AdTech

MARCH 22, 2022

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

Ad network 52

Ad network Pop-Up Demand Side Platform Finance 52

Paleo AdTech

AUGUST 7, 2024

Daniel was also the man behind much of the technical resourcefulness of the ad network Tacoda. In 2010, he co-founded another technically ingenious startup called Korrelate, an ad attribution solution. ” So Engage was built on the Fidelity-inspired direct mail idea to build anonymous profiles, plus cookies.

Ad Server 52

Ad Server Cookies Header Bidding Ad network 52

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

InMobi

JULY 31, 2017

On one hand, you can utilize the Video Player Ad Interface Definition (VPAID) to host your videos, which lets you track information on your users’ behavior thanks to browser-based cookies. In fact, InMobi found in a study that VPAID browser-based ads have a load time of up to 2.6 In fact, VAST ads load within 0.06

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Basis

FEBRUARY 28, 2024

Given that political advertising for the US presidential election will drive up ad costs at the start of the holiday season, driving efficiencies by leveraging the right technologies will be especially key for advertisers this year. So, the onus is on the marketer to stay alert for signs of high levels of bot traffic. .

Machine Learning 105

Machine Learning Cookies Conversion Media 105

Ad Monsters

FEBRUARY 22, 2023

To understand what it is, let’s go back to a type of entity that’s familiar to all of us: the ad network. Ad networks select a group of publishers and add some value to it. In this respect, these ad networks are serving as representatives of the publishers.

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Paleo AdTech

DECEMBER 10, 2023

Years later, he joined Andrew Shue (Melrose Place, soccer star) and others in co-founding CafeMom, an early and successful example of a social network-content site. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 52

Header Bidding Ad Server Ad network Cookies 52

Martech Series

OCTOBER 7, 2022

Through TrafficGuard’s Affiliate Protection service, brands and marketers can combat and prevent misattribution in common types of invalid traffic (IVT) such as cookie stuffing, domain spoofing, anonymised traffic and compliance fraud present in online gaming today.

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Affiliates Ad network ROI Cookies 89

InMobi

AUGUST 9, 2017

Retargeting on Desktop vs Mobile Whenever a new user visits a website on the desktop, a cookie is dropped to track the user’s activity across the browser and to follow them across the web. The user in this case hence is continuously served ads about the latest collection of shirts based on their footprint - wherever they go.

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Retargeting Ad network Retail Cookies 52

InMobi

MAY 2, 2012

As an advertiser have you ever wondered if the ad networks that you are working with use the same algorithm for conversion tracking? If not, then how does an advertiser working with different ad networks compare a campaign performance across these networks? Just one solution for all your needs.

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Conversion Ad network Cookies Advertising 40

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).

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