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11 Best Affiliate Networks for Publishers [2023]

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The referral program options that Affiliate Marketing offers include: Cost-per-click (CPC) affiliate programs that pay each time a user clicks the link Cost-per-lead (CPL) affiliate programs that pay whenever you receive a lead The affiliate programs that directly refer sales are the most effective referral programs. 24-hour Cookie duration.

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11 Best Affiliate Networks for Publishers [2023]

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Cost-per-lead (CPL) affiliate programs that pay whenever you receive a lead. Why Should Publishers join an Affiliate Network? Cookie Duration. An affiliate program’s cookie duration affects the amount of credit that the program gives to prospective buyers. . Platform-wise, Cookie durations vary drastically.

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Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday

Ad Monsters

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? What did that teach us?

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