Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. We [will] outlive the cookie.” “You know what’s funny? .

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Paleo AdTech

DECEMBER 10, 2023

Years later, he joined Andrew Shue (Melrose Place, soccer star) and others in co-founding CafeMom, an early and successful example of a social network-content site. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

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Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0

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Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.

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Paleo AdTech

JUNE 8, 2021

Years later, he joined Andrew Shue (Melrose Place, soccer star) and others in co-founding CafeMom, an early and successful example of a social network-content site. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 40

Header Bidding Ad Server Ad network Cookies 40

Brid.tv

NOVEMBER 1, 2022

The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.

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Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Measuring data from bidding processes can be evaluated for potential adjustments. Great reporting. Preferred deal.

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Paleo AdTech

AUGUST 7, 2024

Daniel was also the man behind much of the technical resourcefulness of the ad network Tacoda. In 2010, he co-founded another technically ingenious startup called Korrelate, an ad attribution solution. ” So Engage was built on the Fidelity-inspired direct mail idea to build anonymous profiles, plus cookies.

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Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away. Try out our award-winning header bidding solution here.

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Brid.tv

SEPTEMBER 30, 2022

On the other hand, skippable ads can be as long as necessary. If you’re planning to monetize your content through AVOD , make sure to get familiar with the rules on your chosen video ad network or platform. How Many Pre-Roll Ads Can You Queue Consecutively? The platform also has its own ad demand through Brid.TV

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Paleo AdTech

MARCH 17, 2023

The product did well among ad networks, who preferred it to the more established IPONWeb, run by the Godfather of Ad Tech, aka Dr. Boris , discovered in his Right Media days by O’Kelley. The latter was written so fast that some of us suspected supernatural intervention.

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. With contextual advertising, prospects see ads based on their online behaviors and internet search history. Ad Exchanges.

Ad Server 52

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Brid.tv

OCTOBER 1, 2024

What Is Programmatic Video Advertising As you know, programmatic advertising is the automated process of selling ad space (or buying it, if youre an advertiser), usually via a programmatic ad network. Needless to say, programmatic video advertising is a subcategory of programmatic focused on video ad formats.

Advertising 52

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Paleo AdTech

DECEMBER 10, 2023

The product did well among ad networks, who preferred it to the more established IPONWeb, run by the Godfather of Ad Tech, aka Dr. Boris , discovered in his Right Media days by O’Kelley. The latter was written so fast that some of us suspected supernatural intervention.

Non-Profit 52

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Automatad Inc.

NOVEMBER 8, 2023

High demand: You can connect with a vast network of demand partners through ad exchanges. This increased demand leads to higher CPMs, fill rate, and ad revenue. Targeted ads: Ad exchanges share the cookie data of your user with your consent to the DSPs. Ad Network Vs Ad Exchange: Which Is Better?

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Brid.tv

OCTOBER 17, 2022

Adhering to Better Ads Standards is a must if you want to ensure a smooth viewer experience and an effective campaign. While these standards are not mandatory industry-wide, most video ad networks demand them. . People are more likely to be interested in your ad if they find it relevant. Make Them Relevant.

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Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Digital media advertising trends take into account the needs of small ad tech players. You know – the one that you put in your shopping cart but then decided to get later?

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Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. In 2006, AdMob, a mobile ad network, was founded.

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Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding was earlier known as Exchange Bidder in Dynamic Allocation (EBDA). This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding.

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Monetize More

MAY 31, 2022

Before header bidding became popular, publishers and advertisers often used CPM as the main metric to decide which demand partners should be given priority in the waterfall system. rCPM calculation is extremely important when you’re using header bidding since many decisions are made based on the CPM an ad network offers.

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