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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0

Machine Learning 66
Machine Learning Rich Media Cookies Header Bidding 66
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Mobile First Creative Best Practices

InMobi

JULY 15, 2016

Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. are used to build the rich media creatives.

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Rich Media Impressions Video Ads Ad Inventory 52
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