Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.

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Paleo AdTech

MARCH 17, 2023

What followed was “a masterful management job,” led by new CEO David Rosenblatt , who pared down a “sprawling” product portfolio, divesting non-ad related businesses like email and search; reorganized the engineering team along agile lines; and energized a spiritually depleted post-crash culture.

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Paleo AdTech

DECEMBER 10, 2023

What followed was “a masterful management job,” led by new CEO David Rosenblatt , who pared down a “sprawling” product portfolio, divesting non-ad related businesses like email and search; reorganized the engineering team along agile lines; and energized a spiritually depleted post-crash culture.

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InMobi

JANUARY 10, 2019

In comparison to mobile web advertising, in-app advertising provides a number of key, uniquely valuable benefits : The ability to target and locate end users more accurately with mobile device IDs instead of cookies. Ads provide a total share of voice, as ad blockers don’t exist in apps and apps only show one ad at a time typically.

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Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Better start analyzing all your data before the third-party cookies get wiped out!

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Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Such ads can concurrently run with the video content so the users can view the ads’ content and video content simultaneously. Find the list of best video ad networks here.

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Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales!

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Paleo AdTech

DECEMBER 10, 2023

It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult. It was an ad network and ad server before anyone knew what those were. Ari Paparo, VP, rich media : When I joined [in 2004], there was no structured onboarding.

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Paleo AdTech

APRIL 29, 2021

It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult. It was an ad network and ad server before anyone knew what those were. Ari Paparo, VP, rich media : When I joined [in 2004], there was no structured onboarding.

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Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. In 2006, AdMob, a mobile ad network, was founded.

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