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Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications adnetwork which was among the first to enter the affiliate marketing industry with push ads format.
Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the adsnetwork you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.
Despite the fact that all stakeholders have different goals, one thing that advertisers and publishers have in common is the needt for a reliable adnetwork. There are dozens if not hundreds of options to choose from, some of which specialize in a few different types of traffic while others offer a huge collection of ad formats.
However, both- RPM and CPM are important metrics for publishers as RPM is used and popularized by Google AdSense (an adnetwork ), whereas CPM is often the preferred metric used in real-time bidding. Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc.,
Many of their largest partners are news and media publishers such as CNN , US Weekly , MSN , WSJ , and The Guardian , but they also work with lots of more niche sites including sports, entertainment, finance, health, and technology. with all these beautiful pros, what could the cons possibly be? Let’s check them out!
Creative reporting within PMax is also still a challenge regardless of this update, and were still waiting for Google to consider adding features that help advertisers match their brands creative styles and guidelines. Be prepared to file certifications proving your identity and bona fides before your ads go live (or shortly after launch).
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