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How do mobile adnetworks and exchanges determine in-app advertising rates? The idea here is that the brand is only paying when someone actively interacted with the ad by clicking on it. This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically.
Total cost (ad spend) divided by clicks. Average CPA. Total cost (ad spend) divided by actions/conversions. Specific sites / apps (if you're an adnetwork and work with many publishers, you could show a publisher-level breakdown). Device manufacturer. Average CPC. Stands for “cost per click”. Time / day.
Dive Deeper: PPC Consulting: Why It’s Essential for Business Growth 4) Scooter Manufacturer – How a Varied Paid Advertising Approach Raked in $1,000,000 in Revenue Scooters have come a long way since they were just a fun toy for kids.
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