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The referral program options that Affiliate Marketing offers include: Cost-per-click (CPC) affiliate programs that pay each time a user clicks the link Cost-per-lead (CPL) affiliate programs that pay whenever you receive a lead The affiliate programs that directly refer sales are the most effective referral programs.
Cost-per-lead (CPL) affiliate programs that pay whenever you receive a lead. Why Should Publishers join an Affiliate Network? Product/Niche Type : Awin offers a mix of both digital & physical products, including tech, fashion, finance, and e-commerce. Avangate Affiliate Network. They do charge an application fee.
However, both- RPM and CPM are important metrics for publishers as RPM is used and popularized by Google AdSense (an adnetwork ), whereas CPM is often the preferred metric used in real-time bidding. Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc.,
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