Ad network CPM Data Management Platform 
Monetize More
MAY 2, 2023
Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!
Monetize More
JULY 8, 2022
This approach, however, makes the process not competitive enough since only one ad network is allowed to buy an impression at a time. A first-ranked ad network has the main call on responding to a request over other ad networks. Improved transparency which leads to increased CPMs.
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Martech
OCTOBER 19, 2022
Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange.
Martech
MARCH 15, 2022
SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks.
MediaFuse
AUGUST 19, 2015
Programmatic Direct is the automated process of advertisers buying directly from the publisher but allows the advertiser control to optimize their campaigns against their own data segments. The advertiser and publisher agree on a CPM and quantity of impressions. Programmatic Direct is expected to hit $3.87 billion in 2015 and $8.57
Brid.tv
AUGUST 29, 2022
In return, publishers get to tap into OTT monetization and generate video ad revenue. So how do these platforms actually work? When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale.
InMobi
JUNE 5, 2018
Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. This data can be leveraged to create a target audience and better optimize campaign performance.
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