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CPM vs eCPM

Monetize More

Maximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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20 Best Video Ad Networks for Publishers

Brid.tv

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

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With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Let’s take a look at some of the best video ad networks for 2022. Best Video Ad Formats Publishers need to try out ASAP! Best video ad networks for 2022.

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Find out how much ad networks are bidding in real time

Monetize More

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

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10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. The better targeted an ad is, the better it will perform.

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Why we care about adtech: The complete guide

Martech

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. Contextual ad targeting.