Automatad Inc.

JANUARY 13, 2023

This interdependence has led to the growth of many ad technologies to serve the right media to the right user at the right time. CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue.

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

Monetize More

MAY 27, 2022

If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. Here are 8 ad networks that are perfect for smaller publishers and new bloggers. Media.net is another popular ad network for starter publishers & is a solid Google AdSense alternative. Check them out now!

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Lemonads

FEBRUARY 14, 2021

From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

Ad network 52

Ad network Mobile Ads Banner Non-Profit 52

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105

CPC CPM Ad network CPA 105

Paleo AdTech

NOVEMBER 3, 2022

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory. AdReporter — measurement tool.

Ad network 98

Ad network A/B Testing Ad Server CPM 98

Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. For example, many marketers use the terms ad network and affiliate network interchangeably, but these platforms are fundamentally different.

Affiliates 52

Affiliates Ad network Pop-Up CPL 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. In-page push traffic ads emerged at the beginning of 2020. Here are our picks for the top ad networks of 2021.

Ad network 52

Ad network CPC Affiliates CPA 52

Martech

MARCH 10, 2023

Types of in-game advertising Before exploring how to take advantage of in-game advertisements, let’s review the most common types of game ads. Activision Blizzard Media has recently created many Playables — branded stand-alone mobile app games. Some ad networks are not as high-quality and have limited targeting options.

Advertising 113

Advertising Ad network CPM Non-Profit 113

Monetize More

OCTOBER 18, 2022

With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Let’s take a look at some of the best video ad networks for 2022. Best Video Ad Formats Publishers need to try out ASAP! Best video ad networks for 2022.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Lemonads

DECEMBER 23, 2020

However, platform owners, media buyers, and affiliates are revolutionizing the way companies promote their products and networks deserve part of the praise. There are hundreds of different ad networks to choose from and more platforms seem to emerge daily.

Affiliates 52

Affiliates Ad network CPC CPM 52

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Where it ran?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Lemonads

JUNE 22, 2021

RevContent is truly a leading content discovery platform helping advertisers drive a highly engaged audience through technology and partnerships with some of the world’s largest media brands! Let’s check out some RevContent Ads and see what they’re talking about! So, let’s see what native advertising truly means.

Ad network 52

Ad network Native Advertising Advertising Pop-Up 52

Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

MNTN

FEBRUARY 12, 2025

Precision Targeting for High-Intent Audiences Programmatic marketing enables laser-focused targeting, ensuring your ads reach key decision-makers based on firmographics, behavior, and engagement history. This automation reduces wasted ad spend, optimizes delivery, and ensures your campaigns are running efficiently at all times.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Once the network identifies the best match for the request (i.e.,

Advertising 75

Advertising CPM Mobile Ads CPC 75

Single Grain

JULY 16, 2021

To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign. How to Create a TikTok Ads Campaign. You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions.

CPM 133

CPM Conversion Audience CPC 133

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media 40

Media Ad Server Ad network CPA 40

MobileAds

JANUARY 25, 2021

Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. That’s happening across the media and marketing spectrum.

Agency 65

Agency Media Click Through Rate Retail 65

Paleo AdTech

DECEMBER 10, 2023

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory.

Ad network 52

Ad network A/B Testing Ad Server CPM 52

InMobi

APRIL 11, 2019

Highlighting the Current World of Mobile Advertising Pricing Models At first, all advertising on app screens was just based on media. Marketers paid just to show their ad to a set number of users. This is where the ubiquitous CPM (cost per Mille, or cost per 1,000 impressions) comes into play. Let us know on social media!

CPM 52

CPM Marketing CPC CPA 52

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. You may know them as video ad networks. Google ADX 2. Marketplace 3. PubMatic 4.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

InMobi

JUNE 5, 2019

Cost per install campaigns, where advertisers pay ad networks and other partners only when they drive installs of their mobile applications from the app stores, are ubiquitous. But is this really the best use of ad spend for getting users for mobile apps? On the other hand, CPM, you pay for media and not the business outcome.

CPM 52

CPM CPC Ad network CPA 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Lemonads

JULY 1, 2020

We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks. This platform is one of the best networks for affiliates because it offers traffic from 195 countries and multiple ad formats that are suitable for marketers of all levels.

Affiliates 52

Affiliates Ad network CPC CPA 52

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. People-centric marketing.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Lemonads

NOVEMBER 12, 2020

To help you understand and succeed with this type of traffic, we’ve put together a pop-under ads guide that explains this type of traffic and its benefits. Plus, we’ll also cover the best pop ad networks for affiliates of all levels. What Are Pop-Up Ads? Without further ado, let’s get started!

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

InMobi

JULY 13, 2016

Since launch more than a year ago, there are now 20 channels produced daily by established media brands such as People, CNN, ESPN and The Wall Street Journal, along with Vice and BuzzFeed. apps that the user has installed and frequency of engagement) as well as rich post-event analytics including user behavior around the ads shown (e.g.

Audience 52

Audience Advertising Machine Learning Ad network 52