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A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. ” The Butterfly Effect is strong even in ad tech. The error lasted for 40 seconds on March 15 and had by then been resolved.
AdNetworks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. Verification Tech Verificationservices add an additional layer of tech to each ad campaign.
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