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Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. We initially came out as an adnetwork selling data and audiences. We were one of the first DMPs coming to market in 2011.” That was back in 2008.
SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and adnetworks. First-partycookies.
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