MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. How Does a Supply Side Platform Work?

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MNTN

AUGUST 5, 2024

But to tap into these slots, you’ll need to use an ad network. Whether you are brand-new to the concept of ad networks or simply need a push in the right direction, the following guide is for you. You’ll learn the ins and outs of what ad networks are, how they work, and the kinds of benefits you can unlock by using them.

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MNTN

AUGUST 5, 2024

But to tap into these slots, you’ll need to use an ad network. Whether you are brand-new to the concept of ad networks or simply need a push in the right direction, the following guide is for you. You’ll learn the ins and outs of what ad networks are, how they work, and the kinds of benefits you can unlock by using them.

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InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is how print and broadcast ads have long been purchased. Note: Need some reminders to level set?

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Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. hide ] What Is a Display Ad Network? What Is a Display Ad Network?

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Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

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Ad Tech Daily

MARCH 21, 2023

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0

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MNTN

JANUARY 22, 2025

Ad Exchange vs. Ad Network An ad network bundles inventory from multiple publishers and sells it to advertisers, often with limited transparency and predefined pricing. In contrast, ad exchanges enable real-time bidding, giving advertisers more control over pricing and placement.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

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Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. This creates a more competitive and transparent auction, as demand sources bid in real-time for the same inventory. Key Components of Header Bidding 1.

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Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next step for Lowe’s network, which launched a year ago. Off-site media. Why we care.

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Monetize More

JUNE 15, 2023

With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency. However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool.

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Ad Monsters

MARCH 27, 2024

” The Butterfly Effect is strong even in ad tech. Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more.

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Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. However, with so many options on the market, choosing the right platform isn’t always easy. In-page push traffic ads emerged at the beginning of 2020.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Clearcode

AUGUST 4, 2022

What’s the Difference Between Self-Serve and Managed Ad Campaigns? Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services. Which Types of Companies Can Build Self-Serve Advertising Platforms? Integrations.

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Martech Series

AUGUST 26, 2022

OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space. For the report, OAREX analysts reviewed two key data points, which include: ?

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Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

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Ad Monsters

FEBRUARY 14, 2025

SSP curation is being touted as the next big solution for publishers and advertisersbut is it just the old ad network model in a shiny new wrapper? As curated deals bundle premium inventory with lower-tier content, publishers risk losing control while advertisers demand more transparency. Heres whats at stake. What is Curation?

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RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.

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Clearcode

APRIL 26, 2023

Key points Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed for organizing an efficient path to an ad inventory from both ends, publishers and advertisers. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

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InMobi

JANUARY 22, 2021

It also highlights the different players involved with data in programmatic advertising including demand-side platforms, supply-side platforms, ad exchanges, ad networks and social media networks.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Brid.tv

NOVEMBER 1, 2022

Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. Sell-Side vs. Buy-Side Programmatic Platforms.

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Brid.tv

NOVEMBER 8, 2022

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. Programmatic video advertising, then, is programmatic advertising focused on video ad formats. the highest offer) is awarded the ad impression. The winning bid (i.e.,

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Paleo AdTech

DECEMBER 10, 2023

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010.

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Paleo AdTech

MARCH 22, 2022

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The team moved from pop-up blockers to arbitraging ads for their own account using ad networks and affiliate networks that were available at the time. Growth was solid in the years 2009-2010.

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Monetize More

JANUARY 18, 2023

Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. What this group did was categorize a publisher’s unsold ad inventory making it easy for media planners to consume, access and include it within their media campaigns. That is how an SSP or Supply Side Platform was invented.

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Ad Ops Hero

JANUARY 25, 2021

The publisher was started looking for a technology platform that would effectively sell remnant inventory. That’s where the ad network came in to help the publishers. Ad network is a company that provides technology platform and serve as an intermediate between publishers and advertisers.

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InMobi

OCTOBER 14, 2019

InMobi’s sellers.json file is now live and accessible to all partners, including publishers, ad exchanges, ad networks and demand-side platforms (DSPs). Sellers.json is a major leap forward in programmatic transparency.

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SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place.

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AdvertiseMint

OCTOBER 30, 2023

Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. 56% of advertisers use a self-serve demand side platform. billion in 2023 to USD 11.4

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InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. It’s also important to differentiate between ad networks and ad exchanges.

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Lemonads

SEPTEMBER 13, 2020

Simply it involves three platforms for ad buying: Supply-side platforms ( SSPs ) Ad Exchanges Demand-side platforms ( DSPs ) These different platforms work together to get ads in front of the user, helping your products to be discovered and actually bought.

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YieldBird

JUNE 22, 2023

A supply-side platform (SSP) is an advertising technology platform that helps publishers manage, sell, and optimize their available advertising inventory. Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs).

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YieldBird

JUNE 22, 2023

A supply-side platform (SSP) is an advertising technology platform that helps publishers manage, sell, and optimize their available advertising inventory. Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs).

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Clearcode

SEPTEMBER 1, 2022

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). A sister concept to demand-path optimization is supply-path optimization (SPO). Analysis is the first step in the optimization process.

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