SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Brid.tv

NOVEMBER 1, 2022

Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. Sell-Side vs. Buy-Side Programmatic Platforms.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Does it leverage machine learning in any capacity? What do you look for in demand-side platforms? Here’s how to decide which one is right for you.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Lemonads

AUGUST 7, 2021

In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning. It’s important to understand that there are different forms of programmatic ad buying.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Monetize More

DECEMBER 28, 2022

As a publisher, all you need to do is focus on your content and we’ll do the rest of the heavy lifting when it comes to supercharging that ad revenue to the next level. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Ad Exchanges.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

AUGUST 8, 2023

Most AdTech platforms can implement a variety of PETs that include differential privacy, secure multi-party computation, techniques for anonymizing personally identifiable information, and solutions that incorporate PETs for secure data sharing (such as data clean rooms). To aggregate and analyze user data (e.g.,

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

JANUARY 22, 2023

Everything happens on the fly, so the tool reduces ad production and delivery costs. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc. Typical elements of a CMP are: Ad builder (to design ads and their components).

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

MNTN

MARCH 14, 2024

Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. How Does a Supply Side Platform Work? What Is the Difference Between an SSP and a DSP?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. It should connect to multiple ad exchanges, DSPs, and ad networks.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

JANUARY 4, 2023

The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising. Demand Side Platform (DSP) is a platform through which traffic is purchased. Advertisers use DSPs to automate the ad buying process and manage ad campaigns in real time from a single location.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange.

Advertising 119

Advertising Marketing Ad Exchange Retail 119