SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place.

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Ad Exchange Ad Inventory Ad Space Ad network 64

InMobi

APRIL 12, 2021

In the CTV space, however, just about every smart TV and set-top box manufacturer has their own CTV OS that come with its own nuances, especially around tracking and measurement. It gets more complicated as some of the major OTT apps have few to ad tech SDKs in place rendering an open bidding environment almost impossible in this scenario.

Demand Side Platform 52

Demand Side Platform Manufacturing Ad network Ad Tech 52

Smart-Hub

JANUARY 4, 2023

What is a White Label ad exchange? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising. It is prebuilt.

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Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

FEBRUARY 23, 2024

The companies are aiming to grow their revenues by making it easier for advertisers to buy programmatically across their offerings, while driving technical innovation in ad sales. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50 per share in cash.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52