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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

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Most companies or advertisers who have tried to market a product or service online will be familiar with that term. Advertising via Facebook or Google AdWords is a good example of PPC. An advertiser does not have to buy ad inventory in bulk and risk wasting money on untargeted or irrelevant website visitors.