Martech Series

NOVEMBER 18, 2022

Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space. Schedule ads. Control the ad layout. Manage unlimited ads. Marketing Technology News: Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul. Works on cached sites.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105

CPC CPM Ad network CPA 105

Ad Monsters

APRIL 27, 2023

However, for publishers that did not build their site with monetization in mind, finding ways to incorporate advertising, subscriptions, or eCommerce naturally can serve as a challenge. Our ad network partner, SourceKnowledge’s co-founder. Maintaining your site’s identity is important, as it is what your consumers expect.

eCommerce 98

eCommerce Audience Conversion Ad network 98

Martech Series

AUGUST 3, 2022

In other words, we can see which websites are owned by the criminals, and report them to the ad networks to get them taken down. Marketing Technology News: Dynamicweb Presents Webinar on the Warning Signs You’ve Outgrown Your eCommerce Platform. “We make it easy to detect and prevent click fraud.

Ad Click 87

Ad Click Advertising Ad network eCommerce 87

Martech Series

JANUARY 27, 2023

While the January US Retail Sales report focused on declining retail sales in November and December, the data on our platform shows that ecommerce sales actually increased during that time period,” said Andrew Bialecki, co-founder and CEO of Klaviyo. It’s no longer about brick and mortar or ecommerce, it’s about customer relationships.

eCommerce 89

eCommerce Retail Electronics Communications 89

Martech

JANUARY 3, 2024

Social commerce ads remain unshoppable for most consumers TikTok launched its TikTok Shop feature in 2023, following Instagram and other social media platforms that offer social commerce. But at the same time, ecommerce giant Amazon is growing its ad network.

Audience 138

Audience eCommerce Entertainment Media 138

VideoWeek

DECEMBER 18, 2024

Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data. Apples ad network evolution I think it’s time for the long-rumoured Apple DSP. Top tip Prepare your campaigns to align with Apples ad network. Those that operate in silos will fail.

Media 52

Media Marketing Retail SEO 52

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech

JANUARY 5, 2024

Dig deeper: 2024 Predictions: Data and AI on marketers’ minds “Retail media will continue its strong growth, as retailers continue to leverage their first-party data to build out ad networks and/or data businesses, both of which provide high-margin revenue,” said Frost Prioleau, CEO of programmatic advertising company Simpli.fi.

Retail 118

Retail Media Cookies Electronics 118

Martech Series

OCTOBER 1, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. The Adapex network represents over 1000 sites, 400 million unique monthly visits, and over 20 billion monthly impressions. Over the past 3 years, Adapex has grown 100% year-on-year in terms of revenues and managed sites.

Header Bidding 82

Header Bidding eCommerce Ad network Impressions 82

Exchange Wire

MAY 29, 2024

On today’s news digest: PayPal Plans Ad Business; OpenAI Forms Safety and Security Committee; Google Invests in Indian E-commerce Giant PayPal has plans to boost its growth by starting an ad network. The ad business will be built around the data [.]

Ad network 56

Ad network eCommerce 56

Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads. Why YouTube Ads?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

SODP

MAY 30, 2023

Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 These platforms are usually connected to multiple ad exchanges and multiple ad networks.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

Lemonads

JANUARY 4, 2021

It’s safe to assume that higher tier countries have higher CPCs, but advertisers should always verify potential costs with the push ads network before launching a campaign. Ecommerce The eCommerce vertical usually performs well regardless of the ad format used.

Affiliates 52

Affiliates Non-Profit eCommerce Entertainment 52

Lemonads

OCTOBER 4, 2020

PowerAdSpy’s Dashboard Lander Properties: This section is useful to affiliates and eCommerce advertisers who want to spy on what other affiliates are doing. Sort by popular trackers and eCommerce platforms, funnels, device source, and niche. Take note that the filters will change depending on which network you are on.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. It also boasts refined, built-in protection against ad fraud.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

SODP

JUNE 8, 2023

For example, if an advertiser agrees to a CPM rate of $2, they’ll pay $2 for every 1,000 views their ad attracts. Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising. What Is an Average CPM?

CPM 52

CPM CPA CPC Real Estate 52

MobileAds

JANUARY 25, 2021

Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise. Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Single Grain

MARCH 9, 2022

A paid media agency , aka PPC agency, is a marketing company responsible for executing online advertising and media buying strategies in different ad networks (also known as “platforms” or “channels”) for their clients. What’s the first thing they see before taking over your ad accounts? Jump on a Call.

Agency 52

Agency Media Ad network Retargeting 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JULY 16, 2021

Last Thoughts on TikTok Ads. Regardless of how well you are doing on Facebook and other ad networks, you should always think of diversifying your traffic acquisition sources. TikTok won’t stop being a social media powerhouse in the near future, so it’s best you give it a try before everybody else does.

CPM 133

CPM Conversion Audience CPC 133

Lemonads

MARCH 8, 2021

Collect and Display Performance Metrics Although this tip is heavily geared towards ecommerce platforms, it actually applies to any advertiser that’s developing an affiliate program. The idea behind this practice is that advertisers with the best performance metrics (ecommerce or otherwise) are more likely to engage digital users.

Affiliates 52

Affiliates Advertising eCommerce Conversion 52

Lemonads

MAY 24, 2021

Attributes mobile installs to the responsible touchpoint Ideal for medium and large companies (revenue of $1+ million per year) Suitable for the gaming, retail, and other B2C industries Additional Information Can integrate with some of the most popular ad networks in real-time Allows for innovative postbacks, accurate fingerprinting, and innovative (..)

Affiliates 52

Affiliates Marketing Conversion Geo targeting 52

Single Grain

MAY 26, 2022

Fortunately, your agency will be skilled in creating custom ads built to attract, convert and engage your target audience, and you won’t need to hire specialist content creators or graphic designers to support them. Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. * How to Choose a B2B PPC Agency.

Agency 59

Agency SEO Geo targeting ROI 59

AdvertiseMint

JANUARY 24, 2024

You can pick out the exact spots where you want your ads to show up and decide how much you’re willing to pay. This makes sure your ads reach the right people without wasting money. Ad exchanges simplify everything by bringing together many ad networks, DSPs, and SSPs in one place.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Single Grain

JANUARY 23, 2023

If you have won the auction and hold the first position, that means every time a person clicks on your ad and lands on your website, you must pay the bid amount to Google or any other ad network on which you have placed your ad.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP).

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Single Grain

MAY 2, 2023

Dive Deeper: Ecommerce PPC Audit: The Complete Checklist Factors That Influence PPC Pricing PPC management and audit pricing will vary from agency to agency. Some agencies charge a flat monthly fee, while others charge a percentage of your monthly ad spend. This is because there are fewer sources to have to parse.

Agency 52

Agency Communications Conversion ROI 52

Lemonads

MARCH 15, 2021

Not only this, but ad networks also specialize in buying and selling traffic from third parties, so these platforms create huge galleries that allow advertisers to reach users at a local, national, and global level. However, digital affiliate marketing can actually produce stellar results if you’re in the right industry.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

VideoWeek

MAY 31, 2024

” The Week in Tech PayPal Builds Out Advertising Business PayPal is building out its ad network, according to the WSJ , using its wealth of user data to fuel ad sales. . “The acquisition brings us a talented team with complementary skills, capabilities and experience, and an impressive portfolio of global clients.”

Media 52

Media Agency Audience Cookies 52

VideoWeek

FEBRUARY 23, 2024

Cyber Criminals Are Turning to Ad Tech for Malware Measurement Cyber criminals are increasingly using ad tech to deploy and measure malware scams, according to cybersecurity firm HP Wolf Security.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Exchange Wire

MARCH 3, 2023

Following on from last week’s MadTechSketch, Ciaran O’Kane dives a little bit deeper on the “utility publishers” category that is becoming a mainstay of commerce media. Typically a utility publisher is a service not reliant on advertising as the primary revenue [.]

Media 40

Media Advertising Ad network Audience 40

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Hence, these tests represent the removal of a significant barrier to further adoption of alternative currencies.

Ad Tech 52

Ad Tech Audience Agency Media 52