Martech

JANUARY 3, 2024

Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” He added: “Ad fatigue remains a persistent issue for marketers on social. Gartner consumer data shows that total ad avoidance (e.g.

Audience 139

Audience eCommerce Entertainment Media 139

Martech Series

JANUARY 30, 2023

The bots then click on the ads, which earns money for both the scammers and ad network.” They don’t want to click on random ads, but instead program their bots to search for high value keywords. We can see the keywords they’re targeting are skewed towards finance, law, travel, medicine, and education. “By

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

Ad Monsters

JULY 26, 2024

She cited instances where crucial articles were blocked from receiving ads, limiting their reach and impact. To explain further, she highlighted how ad networks often penalize articles covering the elections. “Why Challenges in the News Industry Brand safety measures significantly impact news, Meron explained.

Ad Tech 105

Ad Tech Education Ad network Media 105

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Monetize More

JUNE 28, 2023

Facilitation of Bot Traffic Generation Through Code Creation ChatGPT’s ability to generate code is an invaluable tool for education and troubleshooting. Ad-based websites, which depend on authentic user engagement for revenue generation, are particularly vulnerable.

Machine Learning 97

Machine Learning Education Advertising Ad network 97

Monetize More

DECEMBER 22, 2022

Ad network report. The ad network report gives publishers an overview of all their different ad network performances in a unified report. Publishers can compare stats according to individuals or multiple ad networks, select different reporting metrics, choose currencies, and even export reports.

Non-Profit 52

Non-Profit Ad network GDPR Pop-Up 52

Lemonads

NOVEMBER 12, 2020

To help you understand and succeed with this type of traffic, we’ve put together a pop-under ads guide that explains this type of traffic and its benefits. Plus, we’ll also cover the best pop ad networks for affiliates of all levels. What Are Pop-Up Ads? Without further ado, let’s get started!

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Monetize More

JUNE 27, 2022

Pubguru Dashboard : Sophisticated reporting for Ad operations & yield management including AI-powered header bidding, smart notifications, profit attribution reports, ad network reports, etc. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52

Monetize More

JUNE 27, 2022

Pubguru Dashboard : Sophisticated reporting for Ad operations & yield management including AI-powered header bidding, smart notifications, profit attribution reports, ad network reports, etc. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52

Lemonads

MARCH 26, 2021

Besides advertisers and affiliate networks, media buyers also have to maintain a good relationship with publishers, which are the platforms where the traffic comes from. But, these professionals can also rely on ad networks that sell large quantities of assorted traffic at a slightly higher price.

Affiliates 52

Affiliates Media Ad network Conversion 52

Basis

OCTOBER 20, 2022

If you’re still ironing out your holiday marketing strategies, here are the general trends you should know, as well as some specific insights for automotive , higher education , CPG , and cannabis brands. Netflix Confirms Ad-Supported Tier for November [:03]. The launch date for Netflix’s ad-supported tier is just two weeks away!

Advertising 52

Advertising CPM Marketing Retail 52

Single Grain

MARCH 3, 2023

Native ads generally have higher click-through rates (CTRs) than display ads. And instead of negotiating each placement with publishers, programmatic advertising allows you to run your native ads through a native ad network, like Taboola or Outbrain. However, you can’t directly compare native ads and Facebook Ads.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Monetize More

JUNE 14, 2023

These outbound links could affect your site’s reputation and stand among ad networks like Google AdSense. Plagscan : Plagscan is a plagiarism detection software used by educators, publishers, and businesses. Many other webmasters, however, unintentionally violate this rule. Carefully consider each site that you link to.

Ad Exchange 72

Ad Exchange Education Ad network Advertising 72

Ad Wisey

MAY 13, 2022

Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads. Snapchat Ads. Regulated spending. Facebook advertising is simple to budget for, and you can quickly track your spending and cut it off when necessary.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Ad revenue. Subscription-only plans involve charging a recurring fee for access to content.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Lemonads

AUGUST 26, 2021

Also known as ad networks, these platforms come in all shapes and sizes, plus they can specialize in one single region or type of traffic. With that in mind, you need to partner with a reliable ad network that allows you to either purchase traffic from the best sources or monetize your platform by selling ad spots to the best bidders.

Affiliates 52

Affiliates Impressions Ad network Audience 52

InMobi

FEBRUARY 22, 2022

Video ads help retailers and brands by compressing the purchase funnel and combining awareness with product education and inspiration, followed by a clear path to purchase the featured item. As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Automatad Inc.

MAY 8, 2024

DCO best practices: Educate advertisers on the benefits of broader segmentation and diverse creative assets. This will help enhance user experience and boost ad performance for everyone. Showcase premium inventory: Partnering with ad networks offering DCO effectively attracts a more engaged audience.

Banner 52

Banner Click Through Rate A/B Testing Retargeting 52

Smart-Hub

OCTOBER 24, 2023

Ad-Blocking Many users employ ad-blockers to eliminate ads, reducing ad impressions and revenue. To address this, consider: Educating Users: Explain the importance of ads in supporting free content. Acceptable Ads: Adhere to acceptable ad standards to reduce user hostility.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

InMobi

MAY 16, 2017

The party was a wonderful opportunity for conference attendees to get together and unwind after an intense couple of days of conference learnings and networking. The quality and scale of users from Facebook and Google are strong, but extremely expensive.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Lemonads

AUGUST 5, 2020

Advertisers use Outbrain to show ads that mimic editorial stories , paying when someone clicks on the ad and Outbrain shares the revenue from advertisers with the publishers ! For sure, if you're aiming to amplify your reach for brand awareness, education, or audience growth, Outbrain is the excellent pick !

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

InMobi

SEPTEMBER 11, 2012

This will give you better fill and higher brand eCPMs Look for local partnerships.

Marketing 40

Marketing Pop-Up Ad network Conversion Rate 40

Digiday

DECEMBER 18, 2022

In the last year alone, so many more retailers opened up retail media network offerings, to the point where Acxiom’s CEO declared to Digiday that everything’s an ad network these days. Some of those efforts have led to more education and testing. Figuring out the meh-taverse.

Media 69

Media Agency Retail Electronics 69

Adtelligent

MAY 12, 2024

AI allows programmatic advertising to use data to educate itself and measure and optimize ad performance, From the ad’s position to the channel, device, copy, and visuals, AI offers valuable data that marketers can use to create a personalized ad message. Programmatic advertising can also use all devices.

Advertising 52

Advertising Cookies Ad Space Audience 52

InMobi

SEPTEMBER 28, 2016

One type of fraud that is of particular concern is impression fraud, when ad impressions are falsely generated to inflate some impressions made, causing advertisers to spend more. Ad fraud has become such an important area that big ad networks have started selling “fraud-free” ads in the last couple of years.

Viewability 52

Viewability Impressions Rich Media ROI 52

InMobi

DECEMBER 28, 2017

Measured as Mean Clicks to Install (MCTI), MCTI is defined as the number of clicks required by an ad network to drive an install from a specific user. In addition, for downstream (reactive) metrics such as Mean Time Taken to Install (MTTI), the percentage installs driven by a network should be less than 10% for an MTTI of 10s.

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

Adtelligent

DECEMBER 29, 2020

AI allows programmatic advertising to use data to educate itself and measure and optimize ad performance, From the ad’s position to the channel, device, copy, and visuals, AI offers valuable data that marketers can use to create a personalized ad message. AI Will Be Golden. The Multichannel and Metrics Benefits.

Advertising 52

Advertising Ad Space Audience Education 52

Monetize More

JUNE 26, 2023

Our unified reporting combines performance metrics from all your ad networks, bidders, and consent rate into one easy-to-use dashboard. Get a comprehensive view of how each ad network and bidder performs for your business. Tired of logging into multiple platforms to track your campaign data?

ROI 52

ROI Ad network Ad Tech Conversion 52

Brid.tv

DECEMBER 13, 2024

Educational series, tutorials, interviews, or in-depth reports can be re-edited or bundled into longer content, keeping older videos relevant while generating additional revenue. While this video ad format guarantees full viewer exposure, it also carries a potential drawback: audience drop-off. It depends on your goals and audience.

Video Ads 52

Video Ads Audience SEO Education 52

InMobi

AUGUST 20, 2020

In the long run though, irrespective of the opt-in rates in a post-IDFA world, we would recommend publishers consider incentivizing users to enrich first party data as a best practice and continue to educate app users with higher degree of transparency.

Demand Side Platform 52

Demand Side Platform Pop-Up Banner Mobile Ads 52

All About Advertising Law

OCTOBER 8, 2019

They argued that if an operator tells app stores, investors, advertisers, ad networks and others that their service is a good way to reach children, it constitutes constructive knowledge at the very least. For the most part, FTC staff moderators didn’t tip their hand as to what we can expect to see in a proposed Rule revision.

Education 40

Education Ad network Audience Advertising 40

Single Grain

SEPTEMBER 10, 2019

20) Educate Instead of Trying to Sell. And the best way to do this is: only once you’ve educated your prospect should you start to suggest your service or product. Dive Deeper: 54 Alternative Ad Networks to Open Up New Channels of Growth in 2019. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Marketing 112

Marketing A/B Testing SEO Banner 112

Monetize More

MAY 17, 2023

However, several bloggers use this pathway to earn cash via video ad placements , ad networks, product sales, or sponsorships. In this recent phase, several students cannot complete their education due to geographical boundaries. From consumers to executives, everyone prefers video over text.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Monetize More

AUGUST 3, 2022

However, several bloggers use this pathway to earn cash via video ad placements , ad networks, product sales, or sponsorships. In this recent phase, several students cannot complete their education due to geographical boundaries. From consumers to executives, everyone prefers video over text.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

SODP

MAY 25, 2020

While helping advertisers boost their revenues, native ads also support quality journalism. Publishers not only monetize their websites by serving native ads but also increase their online visibility by distributing their own content through native ad networks. Deloitte has a solid content distribution strategy.

Native Advertising 52

Native Advertising Click Through Rate Audience Advertising 52

InMobi

MAY 17, 2013

For example, whenever you run a campaign on our ad network, we would recommend that you increase your budgets just before the weekend as our network data reveals a 20%-25% jump in user engagement and downloads over this period. Also, pump up your social buzz and cross promotion activities around the same time.

Marketing 40

Marketing SEO Education Ad network 40

Ad Monsters

JANUARY 3, 2024

Director of Ad Operations and Analytics, Major League Fishing, also said his company changed who they work with as a result of bad ads. We’ve had to sever relationships with various programmatic partners and ad networks because they couldn’t get control over the bad ads they were sending us.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52