Martech Series

JANUARY 27, 2023

While third-party marketplaces and ad networks can help acquire customers, the “name of the game” is going to be retention, not just acquisition.

eCommerce 89

eCommerce Retail Electronics Communications 89

InMobi

NOVEMBER 11, 2014

Big box retailers can guarantee the number of coupons clipped Consumer electronics brands can guarantee the number of add-to-calendar downloads What does all this translate to? Go ahead and ask your ad network for guaranteed outcomes on your advertising campaign this holiday season. Between 1.8X

Machine Learning 52

Machine Learning Impressions Retail Electronics 52

Paleo AdTech

DECEMBER 10, 2023

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. Urschel and Green found some success with their auction model for ad networks in the U.K.,

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. Urschel and Green found some success with their auction model for ad networks in the U.K.,

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

InMobi

OCTOBER 17, 2013

HTML5 based advertisements can only be produced by mobile ad experts like us. About InMobi InMobi is the world’s biggest independent mobile ad company which has built the mobile ad network in 165 countries in 5 years.

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

Digiday

DECEMBER 18, 2022

In the last year alone, so many more retailers opened up retail media network offerings, to the point where Acxiom’s CEO declared to Digiday that everything’s an ad network these days. Commerce media is exploding and is expected to keep up hockey-stick growth for years to come. Figuring out the meh-taverse.

Media 69

Media Agency Retail Electronics 69

Clearcode

APRIL 21, 2023

Ad revenue. With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). Read case study For large publishers, it makes sense to partner up with advertisers that share common brand values and can target similar audiences.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Lemonads

AUGUST 30, 2020

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. But let’s see more!

CPM 52

CPM CPC Native Advertising CPA 52

Ad Beat

OCTOBER 30, 2019

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8

Finance 40

Finance Marketing Conversion Electronics 40

Monetize More

JANUARY 9, 2023

Product Type : A wide range of physical products from electronics & Automotives. Affiliate pays out within the last 20 days of the end of the month via check or direct deposit. Minimum Payout : $50- $100. Brands affiliated with C.J. are: Grammarly Lowes GoPro PriceLine In a nutshell, C.J.

Affiliates 52

Affiliates Cookies CPL Marketing 52

Monetize More

JANUARY 9, 2023

Product Type : A wide range of physical products from electronics & Automotives. Affiliate pays out within the last 20 days of the end of the month via check or direct deposit. Minimum Payout : $50- $100. Brands affiliated with C.J. are: Grammarly. In a nutshell, C.J.

Affiliates 52

Affiliates Cookies CPL Marketing 52

Ad Beat

JULY 26, 2019

Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks. Let’s take a closer look at their current advertising strategy: Ad Spend and Ad Networks.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Lemonads

MARCH 15, 2021

Not only this, but ad networks also specialize in buying and selling traffic from third parties, so these platforms create huge galleries that allow advertisers to reach users at a local, national, and global level. This has led to a huge surge in the popularity of electronic devices and mobile apps.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Single Grain

APRIL 25, 2022

Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. * A Simple Hack to Combine Facebook Ads and Google Ads. * How This E-commerce Store Doubled Its Revenue Using Our Facebook Ads Advice. Key Services: Creating and setting up new ad campaigns. Preparing action-focused ad copy.

Agency 52

Agency Marketing A/B Testing ROI 52

MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Learn More : DSP, SSP, and Ad Exchange: Whats the Difference ?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52

Basis

FEBRUARY 28, 2025

Product categories available to search include home goods, electronics, apparel, and grocery store items. Given that political advertising for the US presidential election will drive up ad costs at the start of the holiday season, driving efficiencies by leveraging the right technologies will be especially key for advertisers this year.

Social Advertising 82

Social Advertising Advertising Conversion Media 82