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Using GPS, Food Delivery Ads Appear When Users Are at Home – Outlook of mobile industry for Korea in 2013

InMobi

According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9 The core of mobile ad market will be Rich Media which requires users’ active engagement,” said Seung-Yeon Kim. billion in 2012.

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Inside VISA’s $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market.

Ad Beat

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8

Finance 40
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Programmatic Advertising: What Is It & How Does It Work?

MNTN

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. Learn More : DSP, SSP, and Ad Exchange: Whats the Difference ?