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After being voted the number one mobile adnetwork in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel.
As a result, more and more publishers are looking toward video adnetworks as their main ad providers. So to help, we decided to single out some of the best video adnetworks out there for publishers. Table of Contents [ hide ] What Is a Video AdNetwork? What to Look for in a Video AdNetwork?
This report features global and regional data from the InMobi AdNetwork in 2014. Here are some key findings from the report: Top Spenders On Mobile Entertainment was the top vertical, followed by CPG and Telecom. Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals.
App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Between the two stand mobile adnetworks and exchanges , which act as intermediaries.
Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. It is no surprise then that mobile has become a core component of every media planners strategy. are used to build the richmedia creatives.
Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. So, how does the whole system work exactly?
Moreover, some push notification providers now allow you to place small thumbnails and other richmedia elements that help improve ad functionality and overall user engagement. This is one of the reasons why push notifications are a great option to promote subscription, utility, and entertainment mobile apps.
Back then, performance media buys took a spray and pray approach. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of adnetworks and ad exchanges to reach just about everyone. Alas, the good times were not to last.
Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. weather, utilities and more.
No advertiser is willing to risk serving ads alongside inappropriate or inaccurate content. Hosting costs — with large volumes of user-generated content, especially richmedia , publishers will have to employ a hosting platform. That is why many advertisers avoid promoting their brands on websites with user-generated content.
The most popular mobile adnetworks come with self-service portals that are designed to drive test campaigns. Google is the main player when it comes to mobile display ads. Outside of the US, InMobi and Adfonic are both great choices. .
Affiliate media buyers are marketers that don’t work a publishing platform, but purchase traffic from publishers, adnetworks, and different traffic sources. Media buyers don’t have to worry about maintaining a website or other platforms, which means that they can invest more time into optimizing their platforms.
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