Lemonads

JUNE 28, 2020

Many people in marketing and advertising aren’t exactly sure what native advertising is. It is important to learn that native advertising and content marketing are not interchangeable terms, and while sharing similarities and methods, can be very different. So, what is native advertising?

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Lemonads

AUGUST 14, 2020

However, affiliate marketers can choose between different ways to acquire this type of traffic for their campaigns, with the two most common being native ads networks and native demand-side platforms (DSPs). Pros Networks that focus on native ads work to keep the balance between the demand and supply sides.

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Lemonads

DECEMBER 23, 2020

However, platform owners, media buyers, and affiliates are revolutionizing the way companies promote their products and networks deserve part of the praise. There are hundreds of different ad networks to choose from and more platforms seem to emerge daily.

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Paleo AdTech

DECEMBER 10, 2023

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. The team assembled enough publisher scale to enlist its first ad customer, Chobani, and from there expanded into fashion and other industries.

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Paleo AdTech

OCTOBER 12, 2021

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. The team assembled enough publisher scale to enlist its first ad customer, Chobani, and from there expanded into fashion and other industries.

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Single Grain

JUNE 13, 2023

Related Content: The Art of Storytelling in Luxury Ads: Examples and Insights A Whole New World of Advertising Everything eventually becomes an ad network. Incorporating Native Advertising: Native advertising seamlessly integrates promotional content within your platform or website, matching its format and style.

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Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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