This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Spread Out: Dont Rely on a Single AdNetwork One of the biggest mistakes many publishers make is relying on a single adnetwork. No adnetwork can realistically cover your entire ad inventory, and depending on just one limits your revenue potential.
Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile adnetworks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.
Adnetworks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), adnetworks still remain a key element of programmatic advertising.
As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, adnetworks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. New adnetworks need to be integrated.
Cross-Platform Compatibility – With users accessing content across various devices and platforms, quality ad analytics should be able to track and analyze ad performance across different devices (desktop, mobile) and platforms (website, app).
As a result, more and more publishers are looking toward video adnetworks as their main ad providers. So to help, we decided to single out some of the best video adnetworks out there for publishers. Table of Contents [ hide ] What Is a Video AdNetwork? What to Look for in a Video AdNetwork?
An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video adnetworks. One of the most popular OTT ad platforms is Google ADX. The better targeted an ad is, the better it will perform.
Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. Ad revenue. Source: Clearcode.cc
An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video adnetworks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.
Joining a mobile adnetwork or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich adnetwork integration options.
RTB is a dynamic process where each ad impression undergoes rapid-fire auctioning, with the highest bidder securing the opportunity based on factors such as ad size, location, format, and audience data. This strategic approach occurs before sending the request to their ad server. How Does SSPs Benefit Publishers?
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content