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Bots are clicking on high value searchadvertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value searchadvertisements, costing advertisers millions of dollars every day.
EXPERT POV: While this added safety and security good in general, we at Basis Technologies are seeing more questionable violations that require us to push for re-review. For clients in sensitive verticals like politics, health, and finance, it can make running ads more difficult and time-consuming.
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